Talking Screen (Sep-Oct 1930)

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Mary Pickford furnishes a brilliant idea for the Motion Picture Relief Fund — and the idea clicks with remarkable rapidity and success screen and personal wardrobes Through the purchase of garments worn by greater luminaries. These garments, cleaned, mended and in good condition, were to be sold at a reduced price. The quality of material would be better than could be purchased at the cheaper stores. In this way, an extra girl who must necessarily have a wide selection of clothes, might wear a Paris importation for ten or fifteen dollars. And hats. And shoes. And wraps. And men's clothing. But the public liked the idea, too. Modest though the location was, with windows whitewashed, soon non-professionals were finding their way to the shop conducted by Florence Turner, of the early films, and Mrs. Helen Wood. They were welcomed, because all money went into the Fund. A woman from Vancouver bought her entire season's wardrobe there. And her husband's. Customers got the habit of calling regularly to ask if any of Miss Pickford's or Miss Banky's or Miss Julia Faye's clothes had come in. It was formally opened to the public with a tea, two months after its inception — the first co-operative organization of its kind in Hollywood. There were the conventional tea, cakes and press. There were also June. Collyer, Dolores Del Rio, Ruth Roland, Mae Murray, Mary Brian, Pauline Garon, Hedda Hopper, Colleen Moore, Mrs. Don Alvarado, Larry Gray, Donald Crisp, Geoffrey Wardell, Johnny Mack Brown. William Bakewell and Miss Pickford. Speeches and camera; and sound film and all the things that ^o with openings [Continued on page 88} Remember Florence Turner of the old Vitagraph days? She and Mrs. Helen Wood run the store. Here Florence is selling a dress to Mary Pickford. Here^s a small galaxy of stars gathered at the shop on the opening day. Left to right, Hedda Hopper, Ruth Roland, Mae Murray, Mary Pickford, Dolores Del Rio and June CoUyer. 53