Talking Screen (Sep-Oct 1930)

Their Fan Mail {Continued from page 79] about another. The odds are ten to one that said stars aren't even acquainted with each other. Believe it or not, as Ripley would say, there are many players at M-G-M who -have never seen Greta Garbo, a co-artist on their own lot ! Sue Carol and Betty Bronson were next door neighbors for a whole year without ever meeting. It's an old Hollywood custom. Never expect answers to letters begging for money, clothes, souvenirs or donations of any kind . . . you will only be doomed to disappointment. Stars have so many personal obligations that if they were to subscribe to every outside request, they would have to hock their Rolls Royces and ride in PierceArrows again. Don't — unless you are an optimist — anticipate any response to letters like this: My dear Miss Winton: Our club is offering a pri2e to see who can collect the most pictures of any one star. I already have twelve of you and since I am most anxious to win, I would appreciate your sending me as many more as you can spare. Sincerely — Now, Jane Winton happens to be a free lance player. Which means that she has to fnot the expenses of all her own fan mail. This entails salary for a private secretary, postage, photo mailers and the pictures themselves— a small fortune when added up. IF THE tenor of this article sounds as if I am trying to discourage fan writing, please believe that such a thought is far from my mind. It is you fans who have given the stars their positions of eminence and no one is more appreciative of this fact than they themselves. Your letters (if the right kind) are the applause they are deprived of — it is their barometer of popularity. Mary Brian, for example, owes her present position to her fans. Paramount was all set to waive Mary's option when they noticed the increase in her fan mail. P. S. She kept the job. Louise Fazenda has saved every fan letter she has received since she started in pictures and there are any number of fans with whom she has maintained a regular correspondence. Billie Dove and Colleen Moore are two other well known stars who often write personal letters to their fans. Janet Gaynor has a rabid enthusiast in Portland, Oregon, who dedicates a sonnet to her on the occasion of every new picture. Janet prizes this collection among her choicest treasures and her fan has in turn enjoyed the privilege of meeting lovely Janet and being personally thanked by her. Constance Bennett hugs every letter she receives from old fans welcoming her back to the screen again. Kay Johnson was so thrilled at her first fan letter that in her excitement she autographed her picture, "With love and kisses." To sum it all up, letters of intelligence, constructive criticism, appreciation and charm ai-e ALWAYS welcomed, enjoyed and ANSWERED by the recipients. 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