Television digest with electronic reports (Jan-Dec 1959)

51% of all ad dollars in 1958 went to TV says TvB, 26:12 syndication sponsorship trend is to full sponsorship, unlike trend in network, 26:14 farm equipment advertising, 27:9 Lestoil sued by Bert Lahr, 27:16 print media techniques adapted for TV use by MPO Productions, 27:16 one-station home disappearance, as reported by Nielsen, 28:7 Bates buys Britian’s John Hobson & Partners Ltd., 28:11 top 10 ad-revenue grossing personalities reported by ‘Variety’, 28:11 TvB, a review of activities & status report, 29:11: annual meeting, 45:13; growth, 46:6; 5th anniversary, 47:8 Advertising Assn, of the West, 29:15 use of IDs increasing, 30:14 too many commercials on TV say admen on ‘Printers’ Ink’ executive panel, 32:11 60% use, 40% abuse of TV ascribed to advertisers by Grey exec. Alfred L. Hollender, 32:11 TV impact pointed up by Peter Pan survey, 32:11; Maiden Form, 35:12 agencies should move into TV production to iniprove profit margin says Robert Durham in ‘Sponsor’, 32:13 TvB 6 mo. report on all media, 35:6, 39:9 NBC asks time buyers about effectiveness of spots in all time lengths, 35:11 TvB chart on newspaper readership, 35:12 new Ohio law takes regulation of advertising away from 21 independent agencies, 35:12 TvB report, giving network cost per thousand & media costs per thousand, 36:1 agency vs. producers, list of complaints each has about other, 36:3 media selling analyzed by ‘Madison Ave. , 39:10 Advertising Council report on public service ads, 39:11 late-late programming, 40:6 TvB report on network & local audience, based on Nielsen & Pulse studies, 40:11 additional markets being monitored by BAR for handling of spots & commercials, 40:11 Du Pont corporate image improved by “Show of the Month,” 40:11 networks sign with Nielsen for quick 24-market ratings after dropping other Nielsen service after rate increase. 41:8, 42:8 “Cume-Finder” developed by CBS. 41:8 sponsor turnover of TV network shows, study by ‘Sponsor’, 41:11 international advertising workshop of ANA. 41:13 TV replacing newspapers for petroleum products says TvB pres. Cash, 41:13 NBC Timebuyer Opinion Panel, 42:13 TvAR daytime TV market study, 42:13 westerns don’t sell goods says Horace Schwerin and TV Personal Interviews, 42:13 newspapers best for food ads reports ‘Agricultural Marketing’, arousing protests and retraction by its editor, 43:3 “Megatown’’ buying concept of WBC, 43:12 trade associations using TV, 43:12 use of new media, 43:12 silent movies used, 43:12 station merchandising important to backstop advertisers says Emil Mogul to BPA, 44:7 agency profits down because use of TV, with higher production costs than other media, has increased says AAAA pres. F. R. Gamble, 44:13 ad agency sponsors Boston program to dispel “misconceptions” about the business, 44:13 10% increase in 1960 predicted at ANA annual meeting, 45:9; 12% increase for 1959 seen by TvB, 46:6 commercials slated for investigation following quiz scandals, 46:5 “hard-sell” decrease in 1960 predicted by NAB pres. Harold E. Fellows, 46:12 FTC conference to stop false & misleading ads on TV-radio, 48:1, 49:2, 52:5 production & programming charges should be addjed to time charges to give true picture of TV spending, 48:3; talent charges rising, Nielsen figures show, 48:10 mail-order advertising on KNTV. San Jose. 48:10 Corinthian’s “tele-urbia” concept, 48:11 sponsor identification not as important as “depth of impression” made says George G. Huntington, TvB v.p.; rebuttal by Horace S. Schwerin, 49:13 bait-&-switch guide issued by FTC, 49:13, 52:18 toothpaste ad regulation asked by ‘Journal’ of American Dental Assn., 50:10 supermarket TV-radio tie-in ban by FTC, 51:12 1959 reviewed, 52:3 proofs of advertising claims if required by all media would stop false claims says F. M. Cone of Foote, Cone & Beldlng, 52:6 ALLOCATIONS WJMR-TV, New Orleans, Ch. 13 operation, 1:8, 3:11, 5:8 President’s Special Advisory Committee on Telecommunications. 1:9, 6:3, 7:1. 9:4, 10:3, 11:4, 14:6 TASO all-industry allocations study group report, 1:9, 2:3, 12:10, 24:2, 29:15, 40:8 TASO directional antenna study, 3:6 space communications allocations proposed by PCC, 2:10, 5:7 Comr. Lee’s all-uhf proposal, 3:1, 29:3 spectrum space, a review of demands, 4:1, 11:11, 12:3, 14:1, 15:1; FCC vhf “drop-in” decision, 16:1, 17:1, 18:1, 19:2, 22:5, 23:1, 26:3, 31:3, 37:2, 38:6. 39:2 Chairman Doerfer wants more vhf channels, 6:1 vhf mileage separations will be cut by FCC predicts ABC-TV pres. Oliver Treyz, 7:4 25-890 me FCC hearing, 7:4, 14:2, 17:5, 21:5, 22:21, 23:3, 24:6, 25:6, 26:4, 27:6 multi-city identification granted thru FCC waiver of rules, 7:4. 18:10, 22:9, 24:7, 27:9, 30:7, 9 & 10, 33:9. 38:6, 39:5. 40:8, 41:9, 52:8 vhf channel squeeze-ins forseen by consulting engineers, 8:1 radio spectrum use study by House Commerce communications & power subcommittee, 8:3, 24:4 Assn, of Maximum Service Telecasters, 9:10, 11:12, 12:13. 14:2, 18:1, 19:5 & 12, 45:12, 46:15 FCC recommendations to Senate Commerce Committee, 11:2, 16:1, 17:1, 24:1 XETV, Tijuana-San Diego controversy, 11:11 Kenneth Norton (Bureau of Standards) mileage cut proposal, 14:2, 15:2, 16:6. 19:2, 21:3, 35:6 long-range spectrum study by FCC & OCDM, 18*2 31 ' 7 KDSJ-’tV move to Lead, S.D., 22:9 Ch. 9 to Baton Rouge from Hattiesburg, Miss., 23:1, 30:7, 32:7, 33:9, 35:8 all-uhf move backed by Wm. E. ’Whiting of Cal. Communications Adivsory Board. 25:6, 29:9 Ch. 4 to WTVY, Dothan, Ala.: Ch. 3 to WRBLTV & Ch, 9 to WTVM, Columbus, Ga„ 29:6, 36:5 WLBT, Jackson, Miss, site move, 29:10 WVEC-TV, Norfolk, shift from Ch. 15 to Ch. 13, 29:11, 45:12, 46:13 WEAR-TV, Pensacola, moves nearer Mobile, 30:10 Frequency Allocation Board provided under bill introduced by Rep. Harris, 31:3, 32:5, 39:2, 42:10, 49:20 WITI-TV changed from Whitefish Bay to Milwaukee. Wis., 31:7 WKST-TV. New Castle, Pa. from Ch. 45 to Ch. 33 and move to Youngstown, O,. 31:7, 49:6 KSWO-TV, Lawton, Okla. granted move closer to Witchita Falls, 32:7; protest, 48:7 location of KVIT, Santa Fe, transmitter on Sandia Crest. 33:5, 50:7 Montgomery-Birmingham-Selma-Tuscaloosa-Columbus (Miss.), 35:5 Lubbock Ch. 5 made educational, 35:5 stations’ views reported by ‘Digest’ survey, 38:4 reevaluation of TV standards, especially for narrower channel width, suggested by Wm. C. Coombs, Bureau of Standards, and Wm. C. Boese. FCC, 42:9 ETV vhf in all major markets, requested by JCE7T, turned down. 43:5 118-136 me reallocations for air traffic control, 43:5 Canadian revisions. 43:5 WOOD-TV, Grand Rapids, Mich., transmitter move, 48:7 1959 activities reviewed. 52:3 AM (Standard) BROADCASTING (see also specific networks and Advertising) AM-F7Vt station totals, 1:1. 27:4 Japanese self-imposed export quotas. 7:11, 17:19 “hi-fi-est” AM is WLW Cincinnati claim, 9:9 Radio Worldwide, new service, 12:9, 25:12 Quality Radio Group. 12:10 Broadcast Pioneers, 12:13 oldest station claims, 15:10 National Radio Month, 15:10, 16:10, 18:13 Class IV station power ceiling raised to 1000watts. 15:11 isotopic-powered radio. 15:18 pocket clock-radio, 15:19 daytime stations’ expanded bestg. day. 18:3, 27:6 Radio Free Europe, 18:7. 26:3 auto radios in 9 out of 10 new cars, 18:21 1959 overall gain for radio seen by RAB pres. K. B. Sweeney. 19:12: local business up, 35:8 vacation promotion s’ogan by NAB is “Look for a room with a radio” 19:12 WQXR, N. Y., raises rates, cuts no. of spots, 20:10 Japanese radio imports, 20:19, 23:16, 26:18, 35:17, 36:13, 48:18 American Radio Importers Assn. Inc., 20:19 programming changes, 22:7, 44:14 North American Regional and Mexican broadcasting agreements, 27:5, 28:5; international treaties, 32:4, 35:5, 42:14 Radio Press International news service, 27:12 top advertisers, 28:11, 29:8, 35:6 1958 set sales, 29:22 listeners outnumber TV watchers says Sindlinger, 32:7, 35:8 independent stations vs network outlets, report by Adam Young, 34:9 radio & Geiger counter combination. 38:23 clear channel actions. 39:5 ‘Wall Street Journal’ analyzes radio station growth, 39:9 Japanese radio-camera, 40:16. 49:17 Radio Advertising Bureau. 44:14 world-wide broadcasting UNESCO report. 45:19 radio KING, Seattle, finds rock & roll last in poll, 46:9 Japan’s “check-price” export system, 47:19, 48:18 Radio Press International sold, 48:9 60-sec. spots most popular, 49:8 National Radio Month, 49:8 Fund for the Republic symposium on how radio is affected by FCC policing, 51:5 Station Sales KPOP, Los Angeles, Cal., 11:8, 17:13 WCKR, Miami, cancelled, 11:8 WSAI, Cincinnati, O., 12:12 WKDA. Nashville & KNOK, Ft. Worth, sold to Pat Boone group, 12:12 WAGA, Atlanta, Ga., 13:13, 14:10 KRKD. Los Angeles, Cal., 15:9 WOV, New York, 22:10 KOBY, San Francisco, 28:7 KRNO, San Bernardino, Cal., 28:7 KSPR. Casper, Wyo., sold to KTWO-TV, 29:9 WTP. Philadelphia, Pa., 40:9, 43:6 AB-PT becomes full owner of WLS. Chicago, buying Prairie Farmer Publishing. 47:9 KGIL, Los Angeles, 47:9 WRUL, Scituate, Mass, short wave sold to Metropolitan Bestg., 50:8 KX-YZ, Houston, Tex., 51:7 AMERICAN BROADCASTING COMPANY (ABC) pres. Oliver Treyz reviews ABC-TV position at beginning of new year. 2:4 AB-PT buys minority interest in The News Ltd., principal owner of NWS-TV, Adelaide, Australia, 9:7 affiliates pre-convention NAB meeting. 12:8; new officers, 12:8; board of governors, 43:11 “operation daybreak.” 13:16, 31:9, 43:10 new film series planned, 14:8 financial reports, 14:20, 17:23, 18:23, 31:22. 44:22, 47:23, 48:20 plans greater number of “spectaculars,” 15:16 “Zorro” audience study by Pulse, 15:12 Firestone hour, 17:11 & 17, 18:3. 19:7, 21:6. 22:7. 23:10, 24:7, 25:6. 30:3 phono merchandising by AB-PT. 18:20 affiliates’ “Select Committee.” 21:5 quarterly report to stockholders meeting, 21:6 pres. Oliver Treyz gets “distinguished Binghamton Alumnus award,” 21:11 Olympic winter rights acquired lor 1960, 22:7 part owner of Absinthe House, New Orleans, for “Bourbon Street Beat,” 22:7 “What’s the Joke?” breach of contract suit by Maxon F. Judell dismissed, 23:15 “Championship Bridge with Charles Goren,” 27:12 Barnathan named v.p. affiliated stations, 28:7 begins radio syndication, 30:7 promotional support by affiliates of coming season sought. 31:9 Australian visit of ABC officials, 31:11, 38:14 option time change, 33:7 Doyle Dane Bernbach, new agency, 38:14 AB-PT stock-option for employes, 39:19. 43:19 Am-Par Records buys Grand Award Record Corp., 40:9 ABC International Div. established. 41:7 WABC-TV “Everything Goes” show, 41:9, 43:15 viewing up, 42:8 AB-PT part owner of French record firm, 42:14 industry’s attempt to please all when criticized and its apologetic attitude attacked by KABCTV gen. mgr. Selig J. Seligman, 43:10 ahead of other networks slightly, according to Nielson. 48:6 “World of the Mind” series, 49:10 association with 5-country Central American film network. 49:11 Winston Churchill’s writing basis for series, 51:8 ANTENNAS, TRANSMITTERS (see Equipment. Telecasting) ANTI-TRUST (see also Patents and Congress) Supreme Court upholds International Boxing Club conviction, 3:5 Justice Dept.’s Canadian patent pool complaint, 3:12. 4:15, 5:14, 15:17 NBC-Westinghouse swap, 5:7, 9:2, 31:7, 39:3, 41:4 option time violates anti-trust laws. Justice Dept. states in formal opinion, 10:1. 38:4 Admiral sued by Reines Distributor, Albany, N.Y., 10:16 mergers in electronics fields to be scrutinized by Justice Dept, this year, 15:19 Justice Dept.’s 1956 settlement of AT&T suit attacked by House Judiciary committee, 22:4 KTVR Denver “block booking” suit against Loew’s MGM-TV div., 23:9 Lou Poller’s suit against CBS, 24:7 Jerrold Electronics monopolizes CATV mfg. Justice Dept, charges, 24:24, 45:24, 47:15, 52:14 ABC sued by Disney over “Mickey Mouse Club” and “Zorro,” 27:3. 48:6 violation of Paramount anti-trust decree by majors fixing movie prices charged by Sen. Langer, 28:5 violations in sales & distribution of hi-fi & stereo records and tapes charged against Audio Fidelity Inc., 35:16 TV stations sued by CATV systems, 36:1 United Artists sued by Justice Dept., 38:10 suit filed by Musicians Guild of America, 38:14 RCA anti-trust suit initiated by Philco, 48:17 programming codes of good practice cooperation by Justice Dept., 51:1 2