Television digest with electronic reports (Jan-Dec 1959)

10 ADVERTISING AGENCIES: Terrell Van Ingen moves from SatEvePost sales staff to v.p., Erwin Wasey, Ruthrauff & Ryan . . . Frank Armstrong, pres, of Sales Communications, elected a v.p. of parent McCann-Erickson . . . George J. Poris promoted to v.p., Sullivan, Stauffer, Colwell & Bayles . . . Murray J. Leddy, John A. Garber & Montague L. Boyd elected v.p.’s of D’Arcy Adv. . . . Reginald L. Dellow elected v.p.. Grant Adv., Chicago . . . Arthur A. Bailey, Los Angeles senior v.p., Foote, Cone & Belding, now heads all of agency’s western operations including San Francisco, Hollywood & Houston . . . Arthur Poretz named public relations director, Mogul, Lewin, Williams & Saylor Inc., N.Y. Dr. Norman Young, ex-Anahist Co., named research director . . . Gerald Pickman, exWilding-Henderson, Detroit, named mktg. & research director, Kudner Adv., N.Y. . . . James Watt Jr. elected a v.p. of Young & Rubicam . . . Graeme W. Stewart & Donald L. Cuttle named v.p.’s, Henri, Hurst & McDonald, Chicago . . . Edwin Sonnecken promoted to pres., McCann-Erickson subsidiary Market Planning Corp. . . . William D. Lewis promoted to v.p., Geyer, Morey, Madden & Ballard Detroit office . . . James T, Aubrey retires as chairman of Aubrey, Finlay, Marley & Hodgson, Chicago, continuing as senior consultant . . . James A. Miller, ex-radio-TV director, Joseph Katz Co., Baltimore, named v.p., Applestein, Levinstein & Golnick Adv., there . . . J. Edwin Jacobs, ex-Merchandise Mart, Chicago, named public relations director, Buchen Co. adv. agency . . . William B. Finkle promoted to v.p., Ritter, Sanford, Price & Chalek, N.Y. . . . Ted Brelning named v.p., Ben Sackheim, N.Y. . . . V. C. Kenney promoted to v.p., Charles Hull Wolfe to creative director, GriswoldEshleman, Cleveland . . . Mrs. Helen Barthelme pix)moted to v.p., Bruce & Mitchell adv., Houston. ■ Treble damage suit for $1,691,040 against CBS, NBC, ABC and A&P Tea Co. was filed this week in U.S. District Court, N.Y., by Peter Reeves Markets Inc., alleging injury from TV-radio networks’ promotional tie-ins with other grocery chains. Operating 53 stores in the N.Y. metropolitan area, Reeves claimed promotional plans constituted price discrimination and violation of anti-trust laws. FTC cited a half-dozen major grocery producers — but not networks— in 1957 (Vol. 13:43-44) for participating in allegedly illegal tie-ins, through which producers gave promotional allowances to chains by paying for the latter’s broadcast time. At the time, networks denied that plans discriminated against any retailers. ■ TV advertising this year will match the record high of 1958 — and “could rise as much as 10%, ” TvB pres. Norman E. Cash predicted this week. In year-end roundup of last year’s TV business, he said industry’s share of advertising dollars reached 13.7%. Total TV revenue for time, talent & production rose 8% from 1957 to $1.4 billion, networks tallying $720,000,000, national spot $398,000,000, local $276,000,000, according to Cash. National spot TV sales will total $365,000,000 in 1959, an increase of 10% over the 1958 estimate of $330,000,000, which in turn was 12% over 1957’s figure. Station Representatives Assn, managing director Lawrence Webb told Oklahoma Bcstrs. Assn, annual meeting last weekend. He said 1958 national spot radio sales were $178,000,000, about 5% above 1957’s all-time high. Monsanto Chemical has renewed sponshorship of an expanded series of Conquest programs for the 1959-60 .season on CBS-TV. The 6-times-a-year program will become a half-hour weekly .series for 20 weeks when it returns on Oct. 26, and Monsanto will sponsor alternate weeks. Network Television Billings November 1958 and January-November 1958 (For Oct. report see Television Digest, Vol. 14:52) NETWORK TV BILLINGS in Nov. slipped slightly from Oct. but continued to forge ahead of the corresponding 1957 period. Total billings were 8.4% above Nov. 1957 for a total of $52,008,793, bringing 11-month 1958 total 9.9% ahead of the same 1957 period — $512,651,580 vs. $466,459,830, according to TvB. CBS kept its long-standing leadership with Nov. billings of $21,853,592 an increase of 2.1% over Nov. 1957, while ABC scored a 27.9% increase and NBC went up 7.1%. Complete TvB report for Nov: NETWORK TELEVISION Nov. Nov. % Jan.-Nov. Jan.-Nov. % 1958 1957 Chanee 1958 1957 Change ABC 338,126 $ 8.079,932 4-27.9 $ 92,660,834 $ 74,466,638 4-24.3 CBS 21,863,692 21,407,126 + 2.1 224.946,469 217,304,292 + 3.6 NBC 19,817,075 18,511,686 4 7.1 196,164,287 174,698,900 4-11.7 Total $62,008,793 $47,998,743 4 8.4 $612,651,680 $466,459,830 4 9.9 1958 NETWORK TELEVISION TOTALS BY MONTHS ABC CBS NBC Total January $ 9,168,609 $22,094,015 $18,344,111 $49,606,786 February 8,441,988 19,410.741 16,786,315 44,638,044 March 9,402,407 21,211,070 18,874,597 49,488,074 April 8,739,466 20,628,611 18,283,379 47,661,346 May 8,477,766 20,970,022 18,470,368 47,918,145 June _ 7,387,686 19,733,067 16,648,462 43.769,105 July 7,083,556 18,332,925 15,702,029 41,118,609 August 6,923,736 19,383,736 15,202,021 41,509,492 September 6,627,093 19,427,754 16,362,343 42,417,190 ^October 9,960,524* 21,901,036* 20,664,687* 52,526,147* November 10,338,126 21,853,592 19,817,076 62,008,793 *Figures revised as of January 16, 1959 Note: These figures do not represent actual revenues to the networks which do not divulge their actual net dollar incomes. They’re compiled by Broadcast Advertising Reports (BAR) and Leading National Advertisers (LNA) for TV Bureau of Advertising (TvB) on basis of one-time network rates, or before frequency or cash discounts. Network Business: Ford’s Edsel div. will pick up co-sponsorship tab for the Feb. 6 NBC-TV one-shot colorcast starring Phil Harris, via Kenyon & Eckhardt. Other half has been signed by U.S. Time Corp. (Timex), whose increasing taste for one-shot musical “specials” is demonstrated by having pacted half of the March 29 Mary Martin show on NBC-TV and full sponsorship of a March 19 one-shot with Dean Martin. Last week, NBC-TV also signed Helene Curtis Industries, via Chicago’s Edward H. Weiss, for segments of three nighttime shows: Northwest Passage, Ellery Queen, and Cimarron City, during the spring. At CBS-TV, growing list of Kellog business added a Screen Gems half-hour package, Dennis The Menace, tentatively slated for Fridays, 8:30-9 p.m. (no starting date set) . Dennis will move Rawhide back a half hour, and spell the end of American Tobacco’s long-in-difficulty Hit Parade in the 7 :30-8 p.m. slot. Also for CBS-TV : an alternate-week, one-third sponsorship of Rawhide between Allied Van Lines and Gulf Oil, via Campbell-Mithun and Young & Rubicam. Two-thirds of the hour-long western is now sponsored by Lever Bros, and Pharmaceuticals, Inc. Two Ziv-TV products figure in ABC-TV signings. Ziv’s Rough Riders renews for 26 weeks effective in March by P. Lorillard, via Lennen & Newell, and Tombstone Territory, returns (after a two-month hiatus without sponsor) for Lipton and Philip Morris, through Young and Rubicam and Leo Burnett. A third Ziv show. Bat Masterson, bagged a renewal from Kraft Foods and Sealtest through J. Walter Thompson, will continue 26 weeks beyond March in its present NBC-TV slot.