Television digest with AM-FM reports (Jan-Dec 1951)
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6
Personal Notes: Earl I. Sponable, technical director,
20th Century-Fox and pioneer TV technician, to be honored at SMPTE convention in Hollywood Oct. 15-19 with awards of both the Society’s Progress Medal and the Samuel L. Warner Memorial Award; he’s past president of SMPTE . . . Harry Mason Smith, WLW sales v.p.. placed in charge of sales of all Crosley stations (WLW & WINS and TV stations WLWT, WLWD, W'LWC) as Crosley promotes John T. Murphy TV operations director and mgr. of WLWT, and Kieran T. Murphy, controller, to vice presidencies . . . Joe Baudino, gen. mgr., Westinghouse Radio Stations, elected v.p. & director; he succeeded Walter E. Benoit July 1, latter having been made gen. mgr. of new Westinghouse Air-Arm Div., Baltimore . . . George Heinemann, TV operations mgr., succeeds Art Jacobson, NBCTV program mgr., Chicago . . . Frank U. Fletcher and John H. Midlen have dissolved law partnership, will practice independently, both with offices in Munsey Bldg., Washington, former’s phone National 5308, latter’s Metropolitan 6006 . . . Horace L. Lohnes, veteran Washington radio attorney, elected president of George Washington U Alumni Assn. . . . Betty Forsling, ex-TV-radio editor, Newsweek, joins ABC-TV as asst, national director of program dept. . . . Robin D. Compton, ex-NBC, ex-chief engineer of old WOIC, Washington (now WTOP-TV), joins Washington consulting engineering staff of George C. Davis . . . Charles J. Keys named director of newsreel dept., WFILTV, Philadelphia, Wm. C. Driscoll resigning to become editor of Telenews Productions Inc., N. Y. . . . Gerry Mar
tin resigns as TV director, Duane Jones Agency, to join Geyer, Newell & Ganger . . . Sam J. Slate, program director for British Broadcasting Corp. New York office since 1945, appointed director of programs & special events, WCBS, New York CBS Radio key . . . Ole G. Morby, exasst. sales mgr., CBS Pacific Network and KNX, named CBS West Coast radio station relations director . . . John Bainbridge, ex-KFMB-TV, San Diego, joins W’alter McCreery Inc., Los Angeles . . . Jose diDonato, ex-Petry and recently with Robert W. Orr & Associates, joins Harry B. Cohen Adv. Agency Oct. 10 as TV-radio director, Howard Nussbaum becoming special asst, to Mr. Cohen . . . Richard H. Close shifted from Eastern mgr. of radio spot sales to TV spot sales, Robert J. Leder succeeding him . . . Wilmot Losee, gen. mgr. of Crosley ’s WINS, New York, resigns to open New York r-ep office for Ralph Atlass radio stations (WMCA, New York; WIND, Chicago; WLOL, Minneapolis; KIOA, Des Moines); his successor at WINS is Harry Foltz, ex-asst. sales mgr., WLV/ . . . Arnold Wilkes named public service director, WBAL & WBAL-TV, Baltimore, succeeded as program mgr. by Jerre Wyatt . . . Robert Hibbard, operations director of WGN-TV, Chicago, recalled to Army as reserve captain . . . Goar Mestre, president of CMQ & CMQ-TV, Havana, recipient Oct. 5 of Export Advertising Assn, award of merit . . . John W. Pacey, acting, promoted to ABC director of public affairs . . . Arthur F. Monroe resigns from J. M. Mathes Inc. to join Capehart-Farnsworth, succeeded as agency’s public relations-publicity director by Warren Cox.
Station Accounts: Reuben H. Donnelley & Sons Co., handling coupon distribution for 28 products (including Old Dutch Cleanser, Wrisley Soaps, Maxwell House Coffee, Waxtex Paper, Glosstex Starch, Wesson Oil, Felso, Libby’s Pineapple Juice, Hilex Bleach, Perk Dog Food, Duncan Hines Cakes, Perfex Super Cleaner), testing TV spots in Chicago, Detroit, Cincinnati, Columbus, thru Fulton, Morrissey Co., Chicago . . . Coffee Time Co. (coffee carbonated beverage), whose executive v.p. is Rudy Vallee, plans TV in N. Y. area soon, thru Harry Paul Associates, Boston , . . Greyhound Bus Lines starts campaign of 20second spots on 66 TV stations in 50 mai’kets, budgeted for $250,000 for Oct.-thru-Dec., thru Beaumont & Hohman, Chicago . . . Philip Morris & Co. testing for Dunhill cigarettes on all 3 Cleveland stations, thru Biow Co., N. Y. . . . United Airlines, sponsoring Harry Owens Royal Hawaiians on KTLA, Los Angeles, Fri. 8-8:30 p.m., adds KGO-TV, San Francisco, Sun. 9:30-10 p.m., flying KTLA producer Klaus Landsberg and entire cast to hay city each week in special plane for the repeat performances . . . Arnold Bakers Inc. sponsoring Arnold Short Story Theater on WJZ-TV, Wed. 11-11:15 p.m., including two 5-min. capsule dramas produced in Hollywood by Mark Fredericks . . . Swift & Co. buys 5-a-week feature films for 52 weeks on WPIX, New York, 7:15-8:15 p.m., thru J. Walter Thompson . . . Higgins Inc., noted shipbuilder, buys 6:55-7 p.m. weather reports weekdays on WDSU-TV, New Orleans . . . GE making available to dealers-distributors film spots advertising its TV sets, to be placed locally . . . Among other advertisers reported using or preparing to use TV: Domestic Sewing Machine Co., thru Fuller & Smith & Ross, Cleveland; Catalina Inc. (bathing suits, sweaters), thru David S. Hillman Inc., Los Angeles; Wayne County Produce Co. (apple sauce), thru Rose-Martin Inc., N. Y. (WCBS-TV); Cats Paw Rubber Co. (heels & soles), thru S. A. Levyne Co., Baltimore; Kyron Foundation Inc. (dietary aid), thru Simmonds & Simmonds, Chicago; Clopay Corp. (shades, drapes, curtains), thim Fax-son, Huff & Northlich, Cincinnati; Standard Milling Co. (Ceresota, Hecker’s flour), thru John W. Shaw Adv., Chicago; Somnyl
Pharmacal Corp. of America (Nu-Pax sedative), thru Emil Mogul Co., N. Y. (WNBT); Dolcin Corp. (Kendrin analgesic tablets), thi'u Victor van der Linde Co., N. Y. (WJZTV); Gorton-Pew Fisheries (Gorton’s sea foods), thru H. B. Humphery, Alley & Richards Inc., Boston (WXYZTV); U. S. Envelope Co. (Self-Seal envelopes), thru S. R. Leon Co., N. Y. (WTVJ); Atlantis Sales Corp. (Good Luck pie mix & filling), thru J. Walter Thompson, N. Y. (WTVJ); Arthur Bromi & Bros, (art supplies), thru Huber Hoge & Sons, N. Y. (V/PTZ); Thomson Porcelite Paint Co. (paints & enamels), thru Wayne Adv. Agency, Philadelphia (WPTZ) ; Waring Products Corp., subsidiary of Claude Neon Inc. (Waring blendors & steam irons), thi’u Hicks & Greist Inc., N. Y.
Neiwork Accounts: Chesterfield assumed sponsorship
of Giants-Dodgers playoffs on NBC-TV Oct. 2-3, after CBS-TV had televised first game coast-to-coast as public service . . . Gillette, sponsor of World Series and under contract for Rose Bowl game, has signed to sponsor ArmyNavy game from Philadelphia Dec. 1, starting at 2 p.m. EST on NBC-TV; W’estinghouse, on same network, will sponsor Noti-e Dame-USC game from Los Angeles same day, starting at 2 p.m. PST (5 p.m. EST) . . . Ekco Products Co. (Ekco kitchenwai-e) stai'ting Oct. 9 sponsors 88:15 portion of Frank Sinatra Show on CBS-TV, Tue. 8-9, thru Earle Ludgin & Co., Chicago . . . Hudnut Sales Co. Inc. (cosmetics) starting Oct. 8 sponsors Mon.-Wed.-Fri. 12:45-1 segments of Frances Langford-Don Ameche Show on ABC-TV, Mon. thru Fri., noon-1, thru Kenyon & Eckhardt, N. Y. . . . Minute Maid Corp. (frozen orange juice concentrate) starting Oct. 31 will sponsor Wed. segment of Gayelord Hauser Show on ABC-TV, Wed. & Fri. 1-1:15 p.m., thru Ted Bates & Co., N. Y. . . . General Mills (cei-eal tray & cake mixes) stai-ting Nov. 3 will sponsor Betty Crocker Star Time on ABC-TV, Sat. noon-12 :30, thru Dancer-Fitzgerald-Sample, N. Y. . . . Philco Corp. starting Oct. 14 shai-es alt. week sponsorship with Goodyear of Television Playhouse on NBC-TV, Sun. 9-10, thru Hutchins Adv. and Young & Rubicam, respectively.