Television digest with electronics reports (Jan-Dec 1952)

Record Details:

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Network Accounts: Veteran comic A1 Pearce is latest daytimer to be offered by CBS-TV, which announces Al Pearce Shoiv to start Feb. 11 from Hollywood, Mon.-thruFri. 10:45-11:30 a.m., to be offered to advertisers in units of one or more quarter hours as in CBS-TV’s Garry Moore Show . . . Ranger Joe Inc. (popped wheat) begins Ranger Joe March 2 on CBS-TV, Sun. noon-12:15, originating at WCAU-TV, Philadelphia; agency is Lamb & Keen Inc., Philadelphia . . . Cannon Mills Inc. (towels, sheets, hosiery) sponsors Give & Take on CBS-TV, Fri. 10-10^:30, starting date to be announced . . . Burlington Mills (Cameo hosiery) Jan. 22 started The Continental on CBS-TV, Tue. & Thu. 11:15-11:30 p.m., thru Hirshon-Garfield Inc., N. Y. . . . Kaiser-Frazier replaces Eversharp Feb. 16 as alt. week sponsor of 10-10:30 portion of Your Show of Shows on NBC-TV, Sat. 9-10:30, thru Wm. H. Weintraub & Co., N. Y. . . . Sweets Co. of America (Tootsie Roll) Feb. starts Tootsie Hippodrome on ABC-TV, Sun. 12:15-12:30, thru Moselle & Eisen, N. Y. . . . General Mills, starting Feb. 4, sponsors Bride & Groom on CBS-TV, Mon.-Tue.-Wed.-Fri. 10:30-10:45, with Hudson Pulp & Paper Co. retaining Thu. time. Station Accounts: “Oldest continuously sponsored program in TV,” according to Philadelphia’s WPTZ, is Gimbel Handy Man, how-to-do-it show on that station Fri. 7:157 :30, renewed this week for sixth consecutive year . . . Similarly a TV “natural,” Walt’s Workshop on WNBQ, Chicago, Fri. 7:30-7:45 CST, has just been renewed for fourth consecutive year by Edward Hines Lumber Co., thru George H. Hartman, Chicago . . . Bache & Co., investment brokers, buys two 5-min. local news spots weekly on WNBT, New York, during NBC-TV’s Today, 7:55-8 a.m., thru Albert Frank-Guenther Law Inc., N. Y. . . . General Petroleum Co., subsidiary of Socony (Mobiloil, Mobilgas) sponsored KTTV coverage of Los Angeles and Southern Calif oxmia floods, thru West-Marquis Inc., Los Angeles . . . Ballantine (beer & ale), sponsoring Foreign Intrigue film series on many stations, won’t renew TV-radio sponsorship of big league baseball in Boston and Philadelphia . . . Crown drug store chain buys Craig Kennedy film series for placement on WDAF-TV, Kansas City, and KOTV, Tulsa, thru R. J. Potts-Calkins & Holden, Kansas City . . . Lippert spent $3900 for daytime TV spots in women’s programs in campaign preceding Hollywood opening of new film For Men Only . . . Packard’s film series titled Rebound, produced by Bing Crosby Enterprises, has been placed for Fri. 9-9:30 p.m. release on all 5 ABC-TV owned-&managed stations, plus 14 other markets, thru Maxon Inc. . . . Bristol-Myers (Vitalis & Bufferin) has purchased 15-min. INS This Week in Sports and new sports newsreel called Telenews Sports Extra for placement in 30 markets, thru Doherty, Clifford & Shenfield, N. Y. . . . Among other advertisers reported using or preparing to use TV: John O. Gilbert Chocolate Co. (candy), thru Guy C. Core Co., Jackson, Mich.; King Kone Corp. (Old London melba toast), thru Courtland D. Ferguson Inc., Washington; Plax Corp. (plastics), thru Charles Brunelle Co., Hartford, Conn.; Frawley Corp. (PaperMate pens), thru Elwood J. Robinson & Co., Los Angeles; Willys-Overland Motors Inc. (Aero Willys), thru Ewell & Thurber Associates, Toledo; Sawyer Biscuit Co., div. of United Biscuit Co. (cookies & crackers), thru George H. Hartman Co., Chicago (WNBQ); Nash Coffee, thru Erwin, Wasey, Minneapolis; McCormick & Co. (tea & spices), thru Sullivan, Stauffer, Colwell & Bayles, N. Y.; Technical Color & Chemical Works Inc. (Red Devil paints), thru Blackstone Adv., N. Y.; Wink Soap Co. (waterless hand cleaners & mechanics’ soap), thru Rodgers & Smith Inc., Chicago (WTMJ-TV). TV-radio, newsreels, photographs at Congressional hearings — except those on pending legislation — were condemned by New York State Bar Assn. Jan. 25 in resolutions which advocated code of procedure for Congressional investigations. Companion resolution urged statutory prohibition of the media at judicial trials. Action was taken on recommendation of civil rights committee (Vol. 7:51), and followed by 10 days refusal of New York City Bar Assn, to approve similar resolution (Vol. 8:3). Civil rights committee chairman Louis Waldman said hearing room had been converted into “veritable studio, where even a polished actor would have forgotten his lines.” Little opposition was expressed, with only Stuart Sprague, wellknown music copyright attorney, speaking against action, saying public interest requires TV at hearings. Omaha’s WOW & WOW-TV are operating normally despite strike of 25 engineering and technical employes stemming, according to management, from discharge of 2 transmitter engineers for shutting down both stations Jan. 11 for about 20 minutes while writing grievances. Strike started Jan. 15, was officially sanctioned by NABET Jan. 20, which announced it is filing unfair labor charges against WOW Inc. and which wired advertisers urging them to suspend schedules during strike. Frank Fogarty, gen. mgr., said company will enter complete denial, pointing to NABET contract requiring compulsory arbitration. NABET, he said, has agreed to arbitrate if discharged and suspended employes are first reinstated, which management has refused to do. Executive and supervisory employes are keeping station on air, with loss of only 28 minutes first day and no advertisers lost, said Fogarty. Hollywood buzzed with report this week, unverified, that NBC has made outright purchase of 8 former Universal-International films, produced in 1943-46, from UI production heads William Goetz and Leo Spitz, for reported $1,500,000. Titles are Casanova Brown, with Gary Cooper & Teresa Wright; It’s a Pleasure, Sonja Henie; Along Came Jones, Gary Cooper & Loretta Young; Belle of the Yukon, Gypsy Rose Lee & Randolph Scott; Woman in the Window, Joan Bennett & Edward G. Robinson; The Dark Mirror, Olivia deHaviland & Lew Ayres; Tomorrow Is Forever, Orson Welles & Claudette Colbert; The Stranger, Orson Welles. Educators weren’t expecting any payment from networks when they proposed that their TV stations be permitted to carry commercial network programs until regular commercial stations serve their areas. So stated Joint Committee on Educational TV in reply to attack filed with FCC by 3 irate Illinois stations last week (Vol. 8:3). “It would be unthinkable,” said JCET, that FCC would call an educational station commercial “simply because it broadcast [GOP and Democratic conventions] which this year happen to be sponsored by Westinghouse and Philco.” Indicted for using mails to defraud (Vol. 8:3), consulting engineer Robert L. Easley issued press release this week stating: “For years I have conducted an effective consulting radio engineering practice according to my own successful, even though somewhat unorthodox, methods. The envious persons who have acted secretly behind the scenes to promote some simple business disagreements into criminal charges certainly will not be allowed to break up my practice in order to satisfy their own envy and petty malice.” Trial date hasn’t been set. Intent on nailing ABC, despite fact FCC excluded him from intervening in ABC-UPT merger hearing (Vol. 8:3), Gordon Brown, operator of WSAY, Rochester, now asks Commission to set ABC’s license renewals for hearing. He claims ABC, by monopolistic practices, has deprived him of over $1,000,000 in revenues from national advertisers.