Universal Weekly (1924-1936)

Record Details:

Title:
Universal Weekly
Date:
1924-1936
Publisher:
Universal Pictures
Volume:
Universal Weekly (1924 - 1936)
Leaf #:
0009
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
September 28, 2023
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October 23, 1926 Universal Weekly 6 Complete Service Plan! that any film salesman ever sold in his life. Even in the very beginning, when it was new and untried, it was so obviously fair and square that no argument was necessary to sell it. Once it was explained to the exhibitor, it was sold! Against a thing so solid, so good, so fair and so absolutely revolutionary no scheme can possibly be devised with any degree of success at all. Never in all my business career have I received so many letters of praise — of actual thanksgiving — for the benefits derived by exhibitors who signed up for this wonderful plan. Never were the expressions of gratitude so enthusiastic and heartfelt. When you consider that many a theatre which was about to close was enabled to stay open at a profit; and that innumerable houses which were operating at a profit were enabled to make a greater profit, it is no wonder that the exhibitors have been generous with their praise and thanks. If you do not know the whole story of the Universal Complete Service Plan — the plan which is worrying every other sales force in the business — then you are a very foolish ex hibitor! If you do know all about it, youVe got it!