Universal Weekly (1924-1936)

Record Details:

Title:
Universal Weekly
Date:
1924-1936
Publisher:
Universal Pictures
Volume:
Universal Weekly (1924 - 1936)
Leaf #:
00097
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
September 28, 2023
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NOVEMBET 13, 1926 Universal Weekly 5 The Water's Fine! continue to make money and stay in business, particularly in the smaller towns. The exhibitor has benefitted in many vital ways: — It has given him short product which he felt he could not afford before. It has given him excellent Western pictures for his Friday, Satur day and Sunday changes. It has given him the cream of the out standing feature productions (our Jewels) — the very Class A of the whole industry. It has given him at all times a variety to fit any day or change in the week at one specified weekly cost, one paper shipment and one payment. Now, I am going ahead with the Universal Complete Service Contract on a greater scale than ever. While I cannot trace a direct profit to it, as far as Universal is concerned, I know it has cut down our overhead cost — and that's as good as profit. Universal made many mistakes in handling this, because of its newness. There were many places where it was not sold, but rather given away. I am not squealing. We have lived up to every contract, good or bad, and everybody is happy! If you are not one of the seven thousand who got the happiest surprise of their lives when they discovered what this plan really meant to them— IT'S NOT TOO LATE TO GET ABOARD EVEN NOW. It's in a class by itself in the history of the industry and if you dont look into it, you'll miss something that is better than your best dreams!