The Gold Mine (February 18, 1928)

Vol. 2 February 18, 1928 No. 4 BROADWAY RUNS OF “U” PICTURES GREAT SALES AID Cash in on Bookings of “Love Me,” “Washington Sq.,” “That’s My Daddy” The manner in which Universal Pic- tures have been sweeping Broadway of recent weeks is but one more indication of their tremendous pulling power. Sales Manager Lou Metzger again emphasizes the fact that it is at the same time a breaker of sales resistance that should be used to the fullest extent of its power by each and every Manager and sales- man in the organization. Look over the record of the past few weeks: “The Cohens and Kellys in Paris” panicked ’em to death during its week’s run at the Colony Theatre. Even the midnight matinee on Saturday night drew a capacity crowd. “Love Me and the World is Mine” went into the gigantic Roxy on Feb- ruary 4th, and its week at that mam- .Vivih u .iuv> .lOusc pu’ned one of the big- gest grosses yet rolled up. Roxy him- (Continued on page 3) Horn a Go-Getter For the first two weeks of his con- nection with Universal, Salesman Fred Horn, of the Omaha Exchange, copped the Carl Laemmle Button by leading his exchange in sales. SOME beginning, say we!—and keep up the good work! Cupid Busy at Omaha Cupid seems to be rather busy around the Omaha Office these days, Assistant Booker Lester Gibbs having announced March 10th as THE DAY and Willa Reed THE GIRL, and Louise Beamus displaying a new solitaire without giving further information about it. Stanley Books International Manager Nate Sauber, of Washington, who made a trip to the Home Office last week, reported that he had been success- ful in signing up the big Stanley Theatre, Baltimore, for International Newsreel. Laemmle Letter Helps Sell “We Americans” M anager s. wittman, of the Philadelphia Office, reports that on the strength of Mr. Laemmle’s letter with reference to “We Americans,” he sold this subject to a key town —Williamsport, Pa.—for the same rental as “Cat and 'the Canary” and “Cohens and Kellys in Paris.” Are YOU making full use of Mr. Laemmle’s letter on “We Americans”? Are YOU sending along every one of those CON- TRACTS on “We Americans”? By all means DO IT! — February 24th, 1928 — CARL LAEMMLE’S — 22nd Anniversary — F EBRUARY holds three important dates—the 12th, the 22nd and the 24th. February 12th is Lincoln’s Birthday, the 22nd is Washington’s Birthday, and the 24th is Carl Laemmle’s twenty-second business birthday, in the motion picture industry. That date marks the day, twenty-two years ago, when Carl Laemmle opened his first theatre, the White Front, on Milwaukee Avenue, Chicago. It marks the beginning of a career that is the amazement of the general business world, and which has been, at critical times, practically the salvation of the independent exhibitor. Right now thousands of exhibitors are helping to celebrate the business birthday of the man they choose to call “Uncle Carl” by dating in every Universal picture they can. We, the sales force of the gigantic organization that grew from the tiny White Front Theatre, are celebrating the Anniversary in a history-making Drive for Sales and Dates. Let’s show the man whose career has been a living proof that “It Can Be Done” that we, too, believe—“IT CAN BE DONE.” WEST HOLDS LEAD OVEREAST; CALGARY STILL HEADS ALL Milwaukee Again Taps West For First Two Weeks of Laemmle Drive With the Western Division still lead- ing the Eastern Division by a slightly increased margin over the previous week, Manager F. Vaughan’s Calgary Cuckoos retain the lead of the organization and Manager George Levine’s Milwaukee Moppers again sit on top of the West- ern Division for the first two weeks of Carl Laemmle’s 22nd Anniversary Drive, figures for the period ending February 4th show. In the Eastern Division the first three Offices hold their positions — Calgary first. Manager W. A. Sault’s St. John Go-Getters second, and Manager Dave Miller’s Buffalonians third. In the West Jack Osserman’s Des Moines Maulers (Continued on page 3) Schianger Back'at H. O Sales Director Ted Schianger has re- turned to New York after an important trip to Gloversville, N. Y., the head- quarters of the Schine Circuit. He reports the completion of an ar- rangement whereby “Blake of Scotland Yard,” is to be shown in many of the big Schine houses. His trip also resulted in the setting in by the Schines of much other short product. Tomte Joins San Antonio B. A. Tomte has joined the San Antonio Exchange in the capacity of Booker, under Manager R. I. Payne. Tomte has had long experience in the film game. Welcome into the family, “B. A!” Lutzer to San Antonio Salesman Dave Lutzer has been trans- ferred from the Dallas Office to San Antonio to pinch-hit for Salesman H. H. Cluck, whose ill health has forced a lay- off for from six to eight weeks. Jordan Sells Five Supers Salesman C. T. Jordan, of the Atlanta Exchange, put over a neat piece of sales- manship when he closed with the Grand, Montezuma, Ga., for five supers, all to be played within the Drive period. K. C. Accessory Man Challenges Others P ERRY HUNTER, Accessory Manager of the Kansas City Exchange, has issued a chal- lenge in the Carl Laemmle 22nd Anniversary Drive to any or all other offices. He is willing to put up a $20 forfeit with Dave Bader that the Kansas City Office beats any other single Office which ac- cepts the challenge. This applying to accessory standing at the end of the Drive.