The Gold Mine (May 26, 1928)

2 The Gold Mine, May 26, 1928 Published Weekly OF, FOR and By the Sales Department of 730 Fifth Ave., New York, N. Y. Carl Laemmle, President LOU B. METZGER General Sales Manager TED SCHLANGER, M. VAN PRAAG, Sales Director, Sales Director, Eastern Division Western Division BEN Y. CAMMACK Sales Director, Short Product and Complete Service Ben. H. Grimm, Editor CORRESPONDENTS Albany, C. R. Halligan; Atlanta, R. H. Con- way; Buffalo, Rose H. Owen; Butte, Keith K. Pack, Calgary, Miss B. Huston; Charlotte, Mrs. C. Glenn; Chicago, J. E. Baker; Cincinnati, Harry Woolfe; Cleveland, M. L. Koppleman; Dallas, Mrs. Jesse W. Holliday; Denver, Florence Ferguson; Des Moines, Ruby R. Morgan; Detroit, F. Raoul Cleaver; Indianapolis, F. Helene White; Jacksonville, Alberta Register; Kansas City, C. C. Knipe; Los Angeles, H. L. Copeland; Memphis, E. P. Kelly; Milwaukee, Anne Fleisher; Minneapolis, Miss C. Juergens; Montreal, Wm. Elman; New Orleans, Ethel Nol- ting; New York, Jacob Hartman; Oklahoma City, Mary McGonigle; Omaha, Regina Molseed; Pittsburgh, Hannah Pettit; Portland, Madelyn Kurth; St. John, W. A. Sault; St. Louis, Miss K. Burns; Salt Lake City, Mrs. L. A. Acker- man; San Antonio, Mrs. E. B. Smith; San Francisco, Florence Garske; Seattle, A1 Bloom; Sioux Falls, Helen Manion; Toronto, H. Law; Vancouver, Mrs. G. E. Hewett; Washington, K. C. Johnson; Winnipeg, E. Turner. “MAN WHO LAUGHS” CAPTURES LONDON AS IT DID N. Y. Repeating its smashing hit in New York, where it is now playing its fifth week at the Central Theatre at absolute- ly S.R.O. every performance, “The Man Who Laughs” took London and all England by storm at its gala trade show- ing at the London Pavilion. James V. Bryson, Managing Director of European M. P. Co., writes that the critics rate “The Man Who Laughs” even greater than “The Hunchback.” He sends along newspaper reviews to prove it. Here are a few excerpts from the or rd, :o- tid I’s th rs a t- m ry of le c- :n id ri- ri. ,st Dn be be .as tit .u- ad -n-rqjnca—ui—uxe xxouse OT L-orCLS in imr 17th Century is certainly_ most realistic. Conrad Veidt excellent artist.” ho it. «-'ly I MITCHELL MEMORIAL S ,WESTERN DIVISION TROPHY J 22 N - D ANNIVERSARY DRIVE y/ZFri c&y %. EXCHANGE J i92r Jr ESCH SMOOTHS WAY FOR SALESMEN WITH GOOD LETTER Manager W. H. Esch, of the Indian- apolis Office, is smoothing the way for his salesmen somewhat by sending ac- counts a letter that might well serve as a model for every Manager to use. Here is the letter, which is self-explanatory: “Dear Mr. : “The boys and myself have returned from the Sales Convention, a real knowledge convention, different from any we have ever attended. We actually saw with our own eyes our new pictures, the like of which Universal nor any other com- pany in the business has ever had the privilege of showing during the session of any convention. “It should interest you to know that Universal has startled in the industry by having completed and placed in our exchange twenty-six of its great box-office productions for the coming season. What better proof could we give you than to tell you that we know, not from colored an- nouncement books, but from the pictures them- selves, that our pictures are what we claim they are? “Our representative will call upon you within a few days. You would favor me, personally, by taking him up on what he says, for he knows what our pictures represent in greatness and value to the box-office. Now, there is no need for you to wait for further announcements of other company’s pictures for the new season. No company in this great business could produce greater product, both features and short product, than Universal has done this year. Give our rep- resentative more time than you have ever given any salesman so that he may fully acquaint you with this product. “You will be asked to pay far more this year for Universal pictures than you have ever been asked before. Our product merits this considera- tion and when you see the pictures you will cer- tainly be glad that you paid more to Universal than to any other producing company in this business. “Kindest -regards. “Sincerely, “UNIVERSAL FILM EXCHANGES, INC., “W. H. Esch, Branch Manager.” Taube at Toronto Sydney Taube has joined the staff of the Toronto Office in the capacity of City Salesman. Here’s to you, Syd! AT ip On “T he Michigan Kid” I N talking to exhibitors about “The M i c h i g a n Kid,” the Laemmle Special written by Rex Beach and featuring Renee Adoree and Conrad Nagel, shout your head off about the wonderful forest fire sequences in the last reel. These sequences are without a doubt the most wonderful of their kind ever filmed. The last reel alone would put this picture over anywhere. These forest-fire scenes are the most wonderful and most thrilling of their kind ever filmed. Any audience in the world is going to sit frozen to the chairs when they see the three leading characters— two men and a girl—plunging in a frail canoe down a turbulent moun- tain torrent, the forests on both sides of the narrow, roaring stream a searing mass of hungry flame. And when the three go over the falls, boiling white water beneath them and broiling red flames around them—well— IT’S GREAT! TELL THEM! SELL THEM! New Orleans Party The members of the Universal Effici- ency Club, of the New Orleans Ex- change, held their very successful An- nual Dinner Dance on Monday, May 21st. Big “U” Men Crack Ice Salesman Nat Liebeskind sold the first new 100 per cent contract for the Big “U” Exchange to the St. George Play- house, Brooklyn, while the first Com- plete Service Contract for the Office was closed by Leslie Sherwood—a splendid , deal with the Grand Palace, Newark. Salt Lake Wins Mitchell Memorial “COLLEGIANS” CUP GREAT IDEA FOR OLYMPIC YEAR With ever-swelling interest being evinced throughout the country in all forms of athletics due to the fact that this is the Olympic Games year, the opportunity comes to YOU to cash in immeasurably by reviving “The Colle- gians” Cup Contest idea. Most of you know that this was one of the biggest sales promoters for Carl Laemmle, Jr.’s, series that has ever been devised, and its basic idea—local interest in local athletics—makes it even better RIGHT NOW than ever before. Every Manager knows—or should know—the complete details of how these “Collegians” Cup Contests are staged and how they are used to the advantage of both exhibitor and Universal. Take advantage of the Olympic Games year—use “The Collegians” Cup Con- test idea in selling every one of the four series of “Collegians.” SUMMER CHARGES (Continued from page 1) Office will prove its right to the quali- fication by winning the Carl Laemmle Sales Trophy, which goes to the Office making the best showing on SUMMER CHARGES. Specifically that Office which, from May 6th to September ISth, shows the greatest percentage of in- crease in total weekly charges over the corresponding weeks of last year. Boys, Summer Charges are among the most important things for you to think about—and act on—right now. Even at the height of the new selling season the matter of Summer Charges must receive the attention and concentration their im- portance deserves. Summer Charges are the acid test of efficiency—and a wonderful opportunity for a manager to help prove his claim to being the most valuable manager in the organization, thereby winning the Carl Laemmle Medal of Honor. Sum- mer Charges indicate the fighting strength of the entire personnel of every Office. Boost your Summer Charges. Protect yourself against the inroads of com- petitors, virtually all of whom will be staging all kinds of “Weeks,” “Months” and “Whatnots” for playdates. Get every possible Summer date set NOW or as soon as humanly possible. Much as winning the Laemmle Sales Trophy means, it doesn’t mean a thing as compared to what it mean to YOU to show the world that YOU are the out- fit that’s capable of winning it. That’s liable to mean more to you and your future—and that includes everybody in the Office—than you can calculate. BOOST YOUR SUMMER CHARGES—IT’S WORTH WHILE!