Universal Weekly (1917-1934)

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Vol. 26, No. 26 Universal Weekly 19 Colony Theatre to Broadcast Every Sunday over WABC Josef Cherniavsky's Colonials Orchestra Makes Radio Debut THEColony Theatre will go on the air every Sunday at four o'clock, Eastern Standard Time, broadcasting an hour of music over station WABC, beginning Sunday, January 22nd. Josef Cherniavsky and the Colonians Orchestra, whose advent at the Colony Theatre has caused much favorable comment, for his interpretations of classical jazz and jazz classics, will be heard on the air for the first time. Cherniavsky recruited his Colonians from the jazziest members of the orchestras of the leading night clubs here, each man doing individual as well as ensemble numbers. Their first appearance in a motion picture theatre was given with the opening of Leni's picture "The Chinese Parrot," last Saturday. They were an immediate success. This broadcast hookup for the Colony was arranged by Joe Weil, Advertising and Exploitation Director of Universal Chain Theatres. Horace P. Sampson, Studio Manager of WABC, will be the official announcer for the Colony Theatre Hour. The Universal picture playing at the Colony during this initial broadcasting lends itself particularly to orchestration. It has for its title the name of that popular song, "Thanks for the Buggy Ride," and features Laura La Piante and Glenn Tryon in a romance of Tinpan Alley. UJapanese Picture To Have N. Y. Premiere <<0|KYLARK," a feature picture ^ made in Japan under Universal auspices, as a phase of Universal, a good-will campaign in the Orient, will be shown to New York audiences in the houses of the Fifth Avenue Playhouse Group at an early date. The picture, which was made by Tachibana Productions of Japan, with Japanese actors, actresses, and by an all-Japanese production staff, will first be shown in the Fifth Avenue Playhouse. Then it will be shown in the Fifty-fifth Street Cinema, and later in the St. George Playhouse of Brooklyn. It also will be shown in the fourth of the Michael Mindlin group of "little screen theatres," the Playhouse in Chicago. Universal has made no decision as to further release of the picture in this country. It was not made with the American field as an objective. This attractive float for "On Your Toes" was part of a campaign put behind the Denny jiicture by the Broadivay, New York, house. The cut out figures a/re from the stock 24 sheet. The Colony's new orchestra receives a good share of the publicity. Universal Releasing "The Maestro" Cartoon Novelty for Orchestra Tie-Up Exhibitors Display Great Interest In Stunt Reel First Shown At Colony UNIVERSAL is releasing "The Maestro," a one-reel cartoon novelty, made for tie-ups with motion picture theatre orchestras. It was first presented at the Colony Theatre, New York City, and received high praise from reviewers and the public. The reel caricatures the conductor of a orchestra. It shows a cartoon dog taking the baton and leading the orchestra through the various passages of John Philip Sousa's "Stars and Stripes Forever." The reel is accurately synchronized with this piece of music, the dog on the screen actually leading the orchestra in the pit of the theatre. In addition to the Colony, this reel was used for the opening of the new United Artists Theatre in Chicago. Ted Schlanger, short subject sales manager for Universal, reports that it is in great demand. Not only is it a distinct novelty; it is filled with laughs. ■ IIIIIIMIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Lya De Putti In "Buck Privates" Comes to Colony LYA DE PUTTI, the poular Continental star, after an absence of a long time from Broadway screens, will be seen in her latest Universal picture "Buck Privates," at the Colony Theatre, beginning Saturday, January 28th. Malcolm McGregor plays the title role of a buck private. Zasu Pitts, Eddie Gribbon, James Marcus, Captain Ted Duncan, Bud Jamison and Lee Bates complete the cast. The picture was directed by Mel Brown. "Buck Privates" is an adaptation by John B. Clymer of an original story by Stuart H. Lake, titled "Let's Go Home." Complete Service Rings Bell Again ANOTHER satisfied exhibitor felt moved to write Carl Laemmle personally in appreciation of Universal's consistently fine service. Part of the letter referred to the Joy Week exhibitor helps. Here's the rest that speaks for itself: "Not many film companies these days are doing what your company is doing for the good of this business and for the small theatre owners. . "We are using; your Complete Service Contracts in two of our other towns now and feel that they are a great help. In fact, they are the difference between loss and profit in one of the houses." —M. R. Blair, Mgr., loxva Theatre Co., Cedar Falls, loiva.