Universal Weekly (1917-1934)

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34 Universal Weekly February 4, 1928 AN OPEN LETTER TO EXHIBITORS Editor's Note: We are proud of this letter. That's why we publish it in full. Universal acknowledges its thanks to Mr. Welter and adds this fine letter to the many similar letters already on file. WAUSAU THEATRES CO. PICTURES VAUDEVILLE ROAD ATTRACTIONS F. T. WELTER, Gen. Mgr. WAUSAU, WISCONSIN January 11, 1928. « Mr. George Levine, Universal Film Exchange, 716 Wells Street, Milwaukee, Wisconsin. Dear Mr. Levine: Allow me to express my opinion on the Universal Pictures I have played to date, namely: "Silk Stockings," "On Your Toes," "A Hero for a Night," "Alias the Deacon" and "The Cat and the Canary." To try and express my praise for the above named pictures in words would be impossible, as each and every one was far above stand' ard of mere photoplays, and we received nothing but favorable com' ments from the hundreds of patrons who have been attending this new Palace of the North. I would hke to make special mention of "A Hero for a Night," which is an absolute scream, and along the same standard as the Lloyd Specials, which Paramount are asking blood money for. Any exhibitor that has the pleasure of playing "A Hero for a Night," will surely agree with me on same. There was a situation that confronted me, and was giving me con' siderable worry, and that was opposition. They had the "Big Parade"