Universal Weekly (1933-1935)

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Daylight Saving — Midnight Thinking ! WITHIN a few days they'll be changing the clocks — and your yearly daylight saving troubles will be around again! Daylight saving! Midnight thinking! There are many ways of beating the problem. You've thought up some yourself. Maybe the other fellows' ideas will help a bit. So we're reminding you of a few of them: Have you re-arranged your show schedule to offset the change in time to permit showing of the feature at the best hour? .■ Have you thought of advertising your new show schedule so that your patrons will know that you have set your schedule to fit their convenience? Have you thought of running a few added short subjects to fill in the extra time before dark? Perhaps an extension of one hour on the afternoon price schedule will be an added inducement for many people to come earlier. Have you thought of the fact that in the early hours of the evening when the folks are sitting on the front porches or taking strolls down the block, you have a "hot-spot" time to flash them with a ballyhoo reminding them of your show? A very neatly decorated small truck, carrying your picture program for the evening, running through the RESIDENTIAL SECTION of your city will bring you excellent results and help counteract the daylight saving handicap. Now that pleasont weather is at hand, more outdoor billing will help to get you more business. Wherever the people turn they should see your advertising. There are many other ideas which you yourself have in mind to help this situation. The BIG IDEA is to get them OILED UP NOW and ready to put in effect quickly! JOE WEIL "NAGANA" $100 PRIZE WINNERS We are happy to announce the winners of the "Nagana" Exploitation Contest which closed last week. Here they are: First Prize $50.00 — Roy Cooper and M. M. Mesher of the Sterling Chain Theatres, Seattle, Washington. Second Prize $25.00 — John Joseph, publicity director, State-Lake Theatre, Chicago, III. Third Prize $10.00 — Jay Golden of the RKO Palace Theatre, Rochester, N. Y. Fourth Prize $5.00 — J. Lawrence Schanberger, Keith's Theatre, Baltimore, Md. Fifth Prize $5.00 — K. A. Grimes, Warner Theatre, Morgantown, W. Va. Sixth Prize $5.00 — Leo Young, Isis Theatio, Lynchburg, Va. Congratulations for your good work! The campaigns were splendid. A few lines of appreciation, too, for the many other fine campaigns submitted. Even though all of you could not win, there is real satisfaction in knowing you put over a picture in showmanship fashion. Thank you all for your cooperation. THE JUDGES N. Y. PARAMOUNT GIVES "BE MINE TONIGHT" CAY, COLORFUL FRONT L. H. Dally, manager, and J. D. Mclnerny, publicity manager of the New York Paramount theatre, are responsible for this bright front for "Be Mine Tonight." Much of the poster art has been adapted for the panel decorations. The large drums featuring the tite on both side panels are equipped with flasher lights, while the giant title over the centre is illuminated from the back. Valances were strung from sides of marquee and "critic" cards were placed over center hanger.