Universal Weekly (1933-1935)

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Business-booming Ads From Washington! >yt'* music*. thrilling * n motion j srtainment * * * * A new discovery i picture ent< astash*1 GAY as a French Love Affair Tantalizing as a Midnight Rendezvous . . Electrifying as a Kiss in the Dark . . . ! CARL LAEMMLE hat the honor to present me INTERNATIONAL HIT It's it different from any picture that's 9onc before as yesterday is from tomorrow. It's the one really new note that's been struck on the screen Since the advent of talkies. Last timestoday --CAROLE LOMBARD m-» VIRTUE" IF YOU LOVE LIFE . . . DON'T MISS ITJ STARTS Tomorrow — GAY as a French love affair! -TANTALIZING as a midnight rendezvous! -ELECTRIFYING as a kiss in the dark! lUNM.ftkmObK, STARTS SATURDAY NfWJHRILlS. .AKJ ACCLAIM THIS INTtftr NATUMAl SENSATION The picture that will give you a new grand and glorious feeling! . . . The picture that will send you away with a smile on your lips and a song in your heartl . . . The picture with the stars you don't know now — but never will forget after you see them I » tumviim tin«u 1 ‘brrlrf Ay (UK UOCMU Jk Um Ml b» e«Mp*M4 wills M9 picture that's lOMkfort It’s totally diflWani . V DELIGHTFULLY DIFFERENT K> ■tore Hum a motion picture IT'8 A GRAND EXPERIENCE! fA UNIVERSAL PICTURE Presented by CARL LAEMMLE Last times today -CAROLE LOMBARD ^"VIRTUE" PREMIERE j GALA E J A X Last 2 DaysCarol* looibardk'VIKTllE* 1/ A \ I 1/ A \ | "Be Mine Tonight" is held over for a second week at the Rialto. These ads helped to do it. Actual sites are 3 column x 8 */4 inches; two columns x 6; single column x 5'/4 ; single column x 4^2 and double column x 7.