Universal Weekly (1933-1935)

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32 UNIVERSAL WEEKLY— SHOWMANSHIP SECTION = " " E 'April 22, 1933 YOUNG GIVES "NAGANA" FLASH FRONT IN FINE LYNCHBURG CAMPAIGN ^EO YOUNG, manager of the Isis Theatre, ^Lynchburg, Va., gave the city one of the most attractive fronts it has seen in yeais as part of his campaign for business on "Nagana." Aga inst a background of palm fronds on either side of the front, he placed cut-outs of the animals on the posters, and sets of native shields and spears. Display lines were used on the face of the shields. In the centre he placed a three sheet cut-out of Tala Birell, faced with a panel on which was the title and the line: MORE DREADED THAN THE JUNGLE BEAST! Over this cutout he hung giant cut-out letters to spell out the title. Each letter was studded with electric lights. In the front panels Young used the special three sheet featuring the "see" lines. Young also gave "Nagana" one of the best all-around campaigns the city has seen, hitting it from all angles. BROWN DROPS COFFIN FROM TRUCK AND MUMMY COMES TO LIFE |^0 N C. BROWN, manager of Brown's Theatre, Snohomish, Wash., believes that showmanship pays in a small town just as much as it does in the larger cities. Witness his sensational stunt on "The Mummy." During the busiest part of the day he had a truck drive into the centre of the town's main street and drop a coffin right in the middle of the road. The curious and excited population rushed over to see what had happened and got quite a thrill when the thing opened and out poped a mummy! The crowd was speedily reassured, however, as the "mummy" passed out heralds advertising Brown's show! For "Nagana" Brown rigged up a mechanical shodaw box with a lion's head that shot forward and then retired behind some tall grass. The eyes were equipped with flasher lights that came on as the head lunged forward. The box was used on the front where it attracted wide attention. USE TO THIS PEP ATTRACTIVE HANGER YOUR FRONT! Beautiful, die-cut hanger, lithographed in two colors, each side, on extra ply die-cut cardboard. It makes a very attractive decoration for your marquee edge and your lobby. The overall size is 12x17 inches. Suitable for use in store window displays and other strategic spots around town. Delivered to you complete with string ready for hanging. No fuss or bother! Priced low so that you can order in quantities. 12c. each singly, 10c. each in lots of 25 or more. ORDER FROM UNIVERSAL EXCHANGES SELLS BOOK AND FILM THRILLS ,n*.' The s* ■ >■ ' iy ClYDE BEATTY with EDWARD ANTHONY The bqtgcwt thrill its eircu* history ** «b»t prevented by Clyde Be»tty forty Hoax and ia « 33 foot „«ad « fivtrfi&t them »H <df Wttti nothfa* but k latch** chair ihnlU of h>« i Mtttw cacapet baa h« had? How tom « fad (« have log imo yoat Aob? To Uct — r * rt-HW I b *09 With the with toath as aaily a* you cage door stock f*tt? Why wwsM play with * room/ul toM he Kick to of pupjwrs and kiuet*. In hit ent Kusiait page*— M iiTu»rr»r»n*— w JO— At %li too iuni>» woe’ The aafcet? The meat The aoMstre *r» aS hoe. aquMiww. For tiavlh yon'w nmrIudMM.iad-mi atO OW» and « Lit* with th* MmatUmmUfl TUNCHI »y Cwrt UMh wwd Owritf TMkwa* An awthenlie Mery of fcewe add atoentutt ism the wild coaatry of Senator, *«VCf the Hhuafa Indian headhumera. white ’Jungle rata*, end fMfat Y**tt lt**t Pttyl WHO'S THIS? hy fr— a P fwtar « WHO'S THIS? warn* into of tan Speed tsf your sncatal reaetitoa. It m my be pUytd ahme a • • HE CENTURY CO. ■ 353 Fourth Avenue NtW YORK Reproduced above is the three column, ten and a half inch ad run by the Century Company, publishers of the book, in the book sections of metropolitan newspapers. Notice the proportion of space devoted to "The Big Cage" in comparison with the other books, and how the Universal picture is also given a plug. This book is enjoying great popularity with the result that book stores everywhere are pushing it with big displays and ads. Take advantage of this when you play The Big Cage and tie-up with local book stores, public and circulating libraries. ^AWARDS — forth? WEE«> Five showmen are this week added to the growing list of certificate winners. Here they are: M. M. MESHER, Advertising Director of Sterling Chain Theatres, Seattle, Washington, for front and street ballyhoo on "They Just Had To Get Married" at the Winter Garden Theatre. K. A. GRIMES, manager of the Warner Theatre, Morgantown, W. Vo., for his exceptional "Nagana" campaign. PAUL BINSTOCK, manager of the Republic Theatre. Brooklyn, N. Y., for his "Mummy ballyhoos. Congratulations! Your certificates signed by Carl Laemmle, are in the mail. Let’s hear from you soon again!