Universal Weekly (1933-1935)

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8 = UNIVERSAL WEEKLY ■ ■ ■ = July 15, 1933 "THE KING OF JAZZ" No. 730 Straight-from-the-Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation Forget all your fears about a re-made, re-cut version of a great picture success. Keep in mind one thing, namely, that 'The King of Jazz" as newly issued by Universal is meeting with a hearty welcome and a sensational success wherever it is shown. Note our experience, for instance, in Beaumont, Texas, where the Jefferson Amusement Company ran it three days to such exceptional business that it decided to give it preferred time on the whole circuit. That is just one of our experiences. Nothing could speak more practically, from the box office angle, than this, jt means that the exhibitor has found something he can grab hold of, exploit and make a good profit in so doing. Pictures as good, as lavish, as elaborate and as rich as "The King of Jazz" are not being turned out in these days of depression. All studios are fighting budgets with all their heart and soul because they are compelled to do so. But when "The King of Jazz" was first produced, studio budgets were merely something to laugh at. We busted the budget into smithereens when we made it.