Universal Weekly (1933-1935)

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July 15, 1933 UNIVERSAL WEEKLY = 9 A GLORIOUS SUCCESS We started out to make a picture for half a million dollars, but it kept getting bigger and better until we finally spent $1,750,000 on this baby. Yes, a million and three quarters ! It shows on the screen ! That's why I want you to judge it solely on what is in it in the form of entertainment, and not be hidebound by that funny old fear of re-issues. Putting "The King of Jazz" out in its new form, with its new prints in full color, its riotous luxury, its gorgeous splendor was nothing short of a happy thought. It will remind the people that there is happiness, and beauty in a world which has been all too solemn for three or four years. It will lift them up with its sheer stunningness and make them glad they are alive. Packed full of radio and screen performers who have become famous and enormously popular, it gives you a hundred angles with which to advertise. Co to it and wake up your whole lot of fans !