Universal Weekly (1933-1935)

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Jan. 13, 1934 UNIVERSAL WEEKLY EEEEE “Chock Full Of Giggles And Guffaws ” “THE POOR RICH’’ Extract from the Motion Picture Herald WHERE fast moving and novel hokum is appreciated, this picture has the necessary story, cast and production values for a satisfying laugh show. Definitely in the family type classification, its entertainment offering much to amuse adults and youngsters of both sexes, it is chock full of giggles and guffaws. For straight-away showmanship purposes, the names in the cast seem to be more important than either title or story content. All the principals and practically every one of the supports have always been identified with comedy, a fact that should be stressed to the utmost. While comedy is the outstanding feature, the romantic angle is unusually treated and through it is woven in the light dramatic suspense, the punchy excitement of the anti-climax which develops into a whirlwind of laughter and the human interest finish. The financially strapped Albert and Harriet anxiously await the advent of Lord and Lady Featherstone and their daughter Gwen, whom Harriet hopes to marry to Albert in order that the Spottiswood fortune might be restored. The nobles, however, are in the same fix and have the same idea about the Spottiswoods. As they bluff and deceive each other, comedy is high and happy. Complicated by Abdul's attempts to take Harriet for a bit of blackmail, both parties find out that the other has been fourflushing. Then the whole outfit, inspired by Andy, go into the friedchicken business and there is much happiness all-around. That's the outline, but the material with which it is dressed provides the real laughs. There are the antics of Edward Everett Horton and Edna May Oliver as well as the Featherstone family as they mutually prepare to stick each other; the situation in which Leila Hyams finds herself as a kitchen maid; the fun that follows Andy Devine's stealing of the prize goose and Arbuthnot's frantic efforts to recover his property; the near murder and the nutty sleuthing of a batty detective. The whole thing is all in fun — there isn't a serious moment in it — which is a tip-off as to how "The Poor Rich" should be called to patron attention. Accentuate the comedy, make the best possible use of the cast names by stressing their adaptability to their roles and get over the idea that here's the kind of picture that will amuse youngsters as well as oldsters. — McCarthy, Hollywood. HIRCHFIELD DEBUT Famous Broadway Columnist and Story Teller Appears in Mentone Short Vaudeville Reveals Harry Hirchfield It took the Catholic Actors Guild to bring out Harry Hirchfield in a movie. He appears with Harold Stern and his Hotel Biltmore Orchestra, Hal Forde, Gypsy Nina, Charles Collins, Jack McLellen, Eddie Peabody, DeDio’s Animal Circus, Sybil Krinny and the Albertine Rasch Girls in “Vaudeville on Parade.” MENTONE UNIVERSAL 25 JOIN THE BIG-HIT CELEBRATION • Carl Laemmle ANNIVERSARY JUBILEE Jan. 6 — March 10 Praise From Sir Johnston Johnston Air Service "California Aeronca Dealer” Durtiss-Wrigh+'s San Francisco Airport Room 2, Administration Building Alameda, California Carl Laemmle, Pres., Universal Pictures Corp., Los Angeles, Calif. Dear Mr. Laemmle: May I congratulate you on the fine picture "S.O.S. ICEBERG" viewed last night at the St. Francis in San Francisco. After seeing most of the air pictures and taking part in several I feel free in saying "S.O.S. ICEBERG" is the most picturesque flight inspiring screen play I have ever seen offered to the public. S. O. S. made flying beautiful and in comparison to Los Angeles and Chicago National and International Speed Classics both of which I witnessed this year, your picture appealed to a new sense. It gave me great pleasure to see your wonderful picture and I have heartily recommended its excellence to my friends, especially to those who fly as they are most critical. I am Very truly yours, JOHNSTON AIR SERVICE F. Myrlen Johnston Pres.