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UNIVERSAL WEEKLY
Mar. 17, 1934
"I GIVE MY LOVE” A Title Contest Winner
ONE of the most interesting Universal pictures for this Spring is Wynne Gibson in "I Give My Love" by Vicki Baum. It is a striking title — a title that holds allure, drama, romance, patriot and abandon. No wonder. This title was the first prize winner in a title contest held in Silver Screen, edited by Eliot Keen. More than five thousand answers were received in the contest and were considered by the judges, among whom were Mr. Keen, Carl Laemmle, Jr. and Paul Gulick. Universal had just bought a story by Vicki Baum, author of "Grand Hotel." It's title was not a moving picture title. Universal wanted a moving picture title par-excellence. "I Give M^ Love" is the result.
Beautiful Wynne Gibson was chosen for the leading role, and it is the present intention of playing Paul Lukas in the other featured part, if he finishes his first starring picture, 'Affairs of a Gentleman," in time. Karl Freund has been selected by Producer B. F. Zeidman to direct. The screenplay was written by Winifred Dunn and the script is now being written by Milton Krims.
Wynne Gibson holds a two-picture contract with Universal. The first role in which she appeared was "The Crosby Case" with Onslow Stevens. Like so very few actresses, Miss Gibson was born in New York City. She completed her education at the Wadleigh School for Girls. Her stage training cons.sted of four seasons in stock and a year in vaudeville, after
Beautiful Wynne Gibson, as she will appear in her forthcoming picture, “/ Give My Love ”
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A Magazine toi Motion Picture bimbitori Paul Gulick, Editor
Published Weekly by the Motion Picture Weekly Publishing Co.
730 Fifth Avenue, New York City Copyrighted 1 934 Universal Pictures Corp.
(All Rights Reserved)
MARCH 17. 1934
No. 14
which she played leading roles in such musical comedies as "The Gingham Girl,' "Little Jesse James," "The City Chap" and "Castles in the Air." Miss Gibson has been in pictures three years and has had important roles in "The Devil is Driving," "Night After Night," "Her Bodyguard," "If I Had a Million."
Though Wynne Gibson has a deserved reputation as a beauty in Hollywood, she would undoubtedly have been a crack woman athlete if she had devoted her time and attention to that. She is a splendid swimmer, a figure skater of ability, and she can even curve a baseball, which very few women in the world can do.
HOW TO EXPLOIT "I GIVE MY LOVE”
THIS story is from the pen of Vicki Baum, famous authoress of “Grand Hotel.” Sell this angle big in your campaign — it’s your biggest selling point! Wynne Gibson, who has acquired an unusually large fan following the brief time she has been starred, will have the leading role in this one — play her up big! The picture will have a musical setting which will provide additional exploitation angles for you to go after.
You can tie-up with libraries and bookstores for special displays and selling drives featuring Vicki Baum’s books. The pressbook will contain a list of them. Be careful in selling Vicki Baum not to create the impression that “I Give My Love” is in any way like “Grand Hotel.” It is not. It is an entirely different type of story. There will be a line of exceptionally fine accessories to help you sell this one.