Universal Weekly (1933-1935)

Mar. 17, 1934 UNIVERSAL WEEKLY 13 NEWSPAPERS ENDORSE "I'LL TELL THE WORLD" Press man, and Ralph Spence. For the sake of authenticity a studio crew was sent to New York, where the entire headquarters of the United Press was photographed, together with the news departments, and all the machinery of operation of a huge international news gathering organization was made available for the picture. Even the officials of the company were photographed as they transacted an ordinary day's business in the office. A serialization is available for newspapers in connection with the running of this picture which will open in New York on the week of the newspaper publishers' convention. It is ten thousand words and arranged in six chapters with illustrations. "I'll Tell the World" has a great cast. In addition to Lee Tracy, who plays the Alliance reporter, and Roger Pryor, who plays the reporter for the Confederated Press, Gloria Stuart plays a beautiful princess educated in Baltimore, Maryland. There are also Onslow Stevens, Alec Francis, Laurence Grant, Hugh Enfield, Dorothy Grainger, Leon Waycoff, Willard Robertson, Herman Bing, William von Brincken, and Edwin Mordaunt. It was directed by Edward Sedgwick. LEE TRACY will score his greatest triumph in “I’ll Tell the World.” Selling this star is easy. To judge from the fan mail everyone is delighted to see him return in another Universal picture. Also give a big break to Roger Pryor, who teams up perfectly with Tracy. Both of them have personality-plus, talk like whirlwinds, and are ideal foils as rival reporters. The name of Gloria Stuart also is of definite box-office value! “Ill Tell the World” is the story of super-newspapermen reporting for a wire service and one of the most remarkable angles of exploitation ever offered the exhibitors, is in connection with the newspapers which will welcome a story made as a newspaper story should be made — by newspaper men. Backgrounds of the New York United Press office are used in the ac tion. There is no limit to the amount of publicity and tie-ups you can get from local sheets. Here are a few other suggestions: Easels carrying stills of Tracy in former productions and billing his big triumph in this. Exhibits of telegraph, telephone, radio, teletype, telephoto, and other instruments used in news gathering. A shadow-box which carries wisecracking repartee between Tracy and Pryor. Novelties like tabloid newspapers. Special previews for local press reports. Tie-ups with schools from the educational angle of newspaper articles. There is a ten thousand word serial story in mat form available for your paper when you set your date. Gloria Stuart and Lee Tracy in an amusing scene from “I’ll Tell the World.” HOW TO EXP.OIT "I LL TELL THE WORLD" Lee Tracy and Gloria Stuart as Brown and Princess Helen in “ I’ll Tell the World.” WHEN Universal started to make "I'll Tell the World," it had two aces in the hole. One was Lee Tracy; the other was the greatest world wide news gathering organization in the world. Lee Tracy is precisely the actor to play Brown, the crack news-gatherer of the Alliance, and Carl Laemmle, Jr. was delighted to be able to offer it to Tracy when Tracy needed a break. So well has this combination worked out that Carl Laemmle, Jr. and Lee Tracy have signed a longterm contract for four pictures a year. The other ace in the hole is this gigantic worldwide news-gathering organization which agreed to lend it countenance and assistance in every possible way to the making and exploiting of "I'll Tell the World." The story was written by Lincoln Quarberg, a former United Press man, and Lieutenant-Commander Frank Wead. The screenplay was by Dale Van Every, a former United