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Mar. 17, 1934
UNIVERSAL WEEKLY
15
4e COUNTESS OF
MONTE
CRISTO
//THE COUNTESS OF MONTE CRISTO" will open at
I the Roxy in New York starting on March 30th. It has already started in a number of spots and "The Countess" is being received with laughter and cheers wherever she opens court. The beautiful little heroine is such a swell fake that no one can be really annoyed with her.
It seems that Janet Kruger was a moving picture extra girl in love with a newspaper man who had just lost his job. The whole works were wet. The extra, clad in a $16,000 sable coat and with trunks labelled "The Countess of Monte Cristo," was rehearsing a scene in which she and her maid drove up to the door of a swell hotel in a spanking sixteen cylinder car. The director made Janet do the scene over again three or four times because all Janet could think about was her boy-friend and her glimming romance. Finally, the director got nasty and told her that if she didn't do it right this time, she could get out of the sable coat and give up the Countess role; there were lots of extras. But Janet's dander was up. Instead of stopping at the swell hotel set, she threw the sixteen cylinder car in high and dashed through the studio gates and made for the open country. Although Janet didn't want to be dishonest about anything, appearances were so much in
her favor that food, clothes, parties, and love even tumbled right into her lap, until —
But even then there was an ace in the hole. The dispairing newspaper lover brought it all back into reality as a publicity stunt. But in the meantime, "The Countess of Monte Cristo" has provided a show of surpassing interest and Karl Freund has been so deft in his touch that you have to believe that all of these miraculous things really happen: you just have to believe. ( See Page 28)
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How To Exploit "Countess of Monte Cristo'
IN all exploitation make the “Countess of Monte Cristo” as mysterious a figure as possible. Sell her as a strange, exotic beauty and work in a background of swanky atmosphere. Sell Fay Wray, Paul Lukas, Patsy Kelly and Paul Page, they’re all good box-office names.
Sell a co-operative ad page with the heading: Today’s Prices Permit You The Luxuries of, the “Countess of Monte Cristo.” Stage a fashion parade. Doll up your poster cut-outs with actual clothes, furs, imitation jewelry, etc. See the pressbook for details and for other suggestions.
Fay Wray and Paul Lukas in a scene from “The Countess of Monte Cristo .”
Paul Page in a scene from “The Countess of Monte Cristo.”