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Mar. 17, I <^4 UNIVERSAL WEEKLY =25
'Uncertain Lady A Certain Hit
Genevieve Tobin as the wife in “ Uncertain Lady” suggests the unique proposal to her husband, Edivard Everett Horton, and his inamorata, Renee Gadd, that they provide her with another husband.
ALL one has to do to be certain that "Uncertain Lady" is a certain hit, is to read the Harry Segall play on which the picture is based. It has a most unusual situation which has been delightfully worked out by Daniel Evans and Martin Brown. George O'Neil and Doris Anderson wrote the screenplay, and Karl Freund directed it.
Here's the idea. A lady by the name of Doris Crane, who is a business woman as well as a wife, is about to lose her husband. Being a business woman, she makes a bargain with her infatuated spouse and his fortune-hunter flame. She will give up her husband if they two will provide her with another husband just as good. Strangely enough, all parties consent to this unusual arrangement, and immediately start in to carry it out. Almost anything could happen from this set-up and almost everything does.
"Uncertain Lady" has a swell cast, too. First of all, it has Edward Everett Horton, a comedian of the first water, who has been starred and featured in a number of Universal productions. Then there Is Genevieve Tobin, who returns to the Universal studio which was the first to put her in moving pictures. Miss Tobin will be remembered for remarkable work in "Seed,"
"A Lady Surrenders" and many other exquisitely played parts.
There is also a newcomer to the screen named Renee Gadd, who plays the part of "the other woman." Miss Gadd is a discovery of Carl Laemmle, Jr. and this is the first opportunity she has had on the screen, though she is well known on the stage.
Paul Cavanaugh plays the romantic lead. George Meeker and Dorothy Peterson are an ornament to any
cast. Mary Nash, former Broadway star, is also making her talking picture debut in this Universal picture, while the balance of the cast includes Donald Reed, Herbert Corthell, Arthur Hoyt, Gay Seabrook and James Durkin.
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EXPLOITATION ANGLES and HINTS
SHE agreed to give up her husband provided he and the other woman would find her a new one! What a situation for a gay rollicking farce comedy! And what a picture it is! What a great exploitation story and title! And the cast is perfect.
Go after that title — tease it for all its worth — put over a co-operative ad page — use the want ad columns under the exchange or swap headings — play up the cast of box-office favorites — Genevieve Tobin, Edward Everett Horton, Paul Cavanaugh, George Meeker, Dorothy Peterson, Herbert Corthell and two newcomers to the American screen — Renee Gadd, who makes her American screen debut after a whirlwind success in England, and Mary Nash, who comes to Hollywood after a brilliant Broadway stage career.
Watch for the unusual paper being provided for this picture. You will find it adaptable to many eye-catching and seat-selling stunts. Plan now to use plenty of it in your campaign.
The chief conspirators in “Uncertain Lady.” Left to right: Renee Gadd, Paul Cavanaugh, Genevieve Tobin, Edward Everett Horton.