We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
a
A DIGEST OF THE BEST EXPLOITATION IDEAS OF THE WEEK
umMtmab
CTIOff
"AFFAIRS OF A GENTLEMAN'' IS GREAT FOR REAL SHOWMANSHIP EXPLOITATION
D EAUTIFUL, alluring women . . . and a bachelor author whose charms women seemed unable to resist. He was a great author — perhaps because he wrote of life, reality . . . things as they are — because each book was an intimate revelation of one of his own "affairs." But what of the women whose intimacies he wrote into these books . . . whose frailties he exposed to the world?
"Affairs of A Gentleman" is a picture that deserves thought and advance handling. It is cleverly different and is filled with showmanship angles. A smart showman can work up a smashing campaign on the title alone without knowing anything about the real meat of the picture itself.
There is a clever mystery that keeps one
in suspense right up to the final scene. Thus you can sell the picture from the unusual mystery angle, set against a background of the half dozen beautiful women all of which makes an absolutely perfect combination for strong box-office!
Here is a man so suave and charming that women refused to stop seeing him even after he had deceived and abandoned them for a new charmer. Hence the novel situation of a surprise party for the great author with all of his ex-affairs present together with a couple of current ones. There is drama— comedy — romance, all thrown into one situation — and what a situation! Every moment sparkles with great possibilities — every second is filled with breathless suspense.
The'-e are many novel ways in which you can sell a picture with these angles. Such items as throwaways asking both men and women how they would react to such a situation; date books titled "Affairs of a Gentleman" and distributed to men fans; teaser sn'pes; newspaper con*-ests based on the reade-s’ reactions to the situation referred to above; and a host of other stunts that will rouse curiosity and set the whole town talking about the picture. Study the pressbook ca efull ’, it offers many excellent ideas. Plan a big cvnpaiqn and sell the picture for all it's worth. And send me the details of your c m aign, so that I can pass them on to othe~ enterprising showmen through these pages. A. J. SHARICK
"I LL TELL THE WORLD" GETS BIG PROMOTION SPACE !
Samples of the big newspaper space theatres are obtaining for their showing of "I'LL TELL THE WORLD" through the serialization.
On the left is a cooperative ad page which appeared in the Stockton, Calif. Daily
Evening Record as part of the National Theatre’s campaign.
In the center is the first installment of the serialization as run by the Youngstown Telegram. A great advance plug for the Paramount Theatre.
On the right is the half page advance announcement of the serialization in the Pittsburgh Press. This was only the first of a series of advance ads, all of which mentioned the Warner Theatre where the picture played currently with the publication of the story.