Universal Weekly (1933-1935)

ANDINS a broadcast of the radio ■* script on ''Imitation of Life" on the local station, proved of additional value to the Capitol Theatre's campaign in Calgary, Canada, when the Calgary Albertan played it up in a box on page three. The story mentioned the picture's engagement at the theatre and listed the local talent playing in the sketch. Story ran day of broadcast which was scheduled for the night beforo the opening. J. Harry Black, J. Add Wilson and Elmer Fledderjohn, who handled the campaign, planted the broadcast for the popular ten to ten-thirty P. M. period. Watch the Exploitation Section for details of the complete campaign. It's a knock-outl TELEPHONE CALL Room R«ma«kft "to u TVx ***■ ro e Message taken by » 's~ * Above is a reproduction of the telephone message slip used by Rodney Pantages, manager, and Shelby Cole, p, a., for the Pantages Theatre, Hollywood, as a current plug in their "Good Fairy" campaign. 5,000 were distributed in hotels, office buildings, etc. The picture was given a real Hollywood premiere at $2.75 top, with a radio hookup, stars, kleig lights and all the other fixings. They turned them away at the opening performance and held the picture over. * * * Tying up with the local schools for his "Great Expectations" campaign, proved good business for Roy W. Adams of the Mason Theatre, Mason, Mich. Junior Class of the Mason High-School sponsored the engagement and sold tickets on a percentage basis. Adams sent a soecial letter and a copy of the roto herald to all teachers within a radius of ten miles. Paging Serial Fans — / Adventure calling! Paging serial fans — young — old — boys — girls — men — women— everybody — everywhere . . . north — south — and coast to coast! Open your eyes — prick up your ears — the “CALL OF THE SAVAGE” is roaring toward your screen. “CALL OF THE SAVAGE” is Universal’s newest chapter play thriller. From the Argosy Magazine serial “Jan of the Jungle.” Here’s a pinkey-nail slant on the story: A scientific expedition heads for the deep jungles to track down the cause of a strange fever. One of the doctors discovers it and develops a cure formula. He writes half the formula on his baby boy’s wrist and half on a parchment. Disaster overtakes the expedition. Boy survives and is brought up by a chimpanzee. Doctor lost. A fortune is offered for the formula. Another expedition sets out to trace it. Father is found, mind now gone. Remembers his boy, however and jungle search begins. Right into the jaws of the green hell our story leads, into terrific fights with strange tribes, battles with stalking beasts of prey, stampedes of wild elephants, “CALL OF THE J. ’!" SAVAGE” is a I weird land of Mu, mutiny and ship darb for exploita • wreck on the high seas . . . action tion. A peek at . . . action . . . action all the way, with the illustrations olle hair-raising thrill after another in gives you the key 'JF as exciting a yarn as ever hit your note idea. Jungle ]*ais£ gf Fm tsL JlO ' screen. stuff, wild animals, cannibals, tramp schooners, secret charts, scientific apparatus . , . grand stuff for lobby motif. The kind that makes our thoughts turn to wanderlust again. In other words . . . BOX-OFFICE! That’s the “CALL OF THE SAVAGE” A swell line of accessories is now running off the presses to help you swing this serial into the money class. Tip off your action fans that “CALL OF THE SAVAGE” is on the way. Put in your order now for your copy of the pressbook. It will be ready for you soon! JOE WEIL COMING!!! ROAD SHOW CAMPAIGN FOR "BRIDE OF FRANKENSTEIN "