Universal Weekly (1933-1935)

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32 UNIVERSAL WEEKLY— SHOWMANSHIP SECTION Mar. 16, 1935 Oklahoma's "GOOD FAIRY" Ads Group of smart ads used by Dist. Manager, Geo. H eager, and Ray Thomas, Manager, W arner Theatre, Oklahoma City, for “THE GOOD FAIRY” campaign. At left is a swell three column x 8^" ad. Note the unusual angle of appeal used in the copy of the ads at the right. Both are of tivo column width by ten inches. The ad campaign was backed up by splendid publicity. The critics gave the picture long write ups comparing the screen play with the stage production. "SAVAGE" FLASH ACCESSORIES COLOR, PEP AND ACTION DOMINATE HAT AND HANGER OC ALL OF THE SAVAGE," Universal’s new serial, ^ featuring Noah Beery, Jr., the daring adventurer of "Tailspin Tommy" has a real smash line accessories to back it up. In addition to the advance and chapter posters, chock full of color and action, circus herald, lobbies, etc., there is an over-sized window card, the two piece die-cut hanger shown at the left, and the three color, die-cut mask illustrated at the right. Great aids in any showman's campaign. Use the hanger beneath your marquee, in the lobby, in store windows, and in strategic spots around town. Use the masks to get a crowd out for the parade on opening day by offering them to the first two or three hundred on hand. The kids will keep them for weeks, carrying your ad around the town. Ask your local exchange to send a “ Call of the Savage 99 pressbook