Universal Weekly (1933-1935)

Record Details:

Title:
Universal Weekly
Date:
1933-1935
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, Moving Picture Weekly Pub. Co.
Volume:
Universal Weekly (1933-1935)
Leaf #:
000228
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
March 28, 2024
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2 = UNIVERSAL WEEKLY =Apr. 20, 1935 SCARE 'EM STIFI No. 815 Straight-from-the-Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation There is only one proper way to exploit a shocker picture — and that is to handle it frankly and let it shock! When we produced "Werewolf of London/' we gave it all the shock and goose pimples we could jam into it. Human nature is still the same as it has been for a thousand years. We love the thing that shocks us or sends a chill down the spine. We fear it. We dread it. But we love it. We will always pay money to get it. So, for the love of heaven, do not soft-pedal in your advertising on "Werewolf of London." Co the very limit — even to the point of telling your patrons not to let the kids see it at night. It is a blood-curdling thing. It will give the unholy shivers to even the hardest boiled movie egg. It is as gruesome as "Dracula" — as startling as "Frankeristein" — as much of a soul-shocker as we know how to make.