Universal Weekly (1933-1935)

Apr. 20, 1935 — UNIVERSAL WEEKLY— SHOWMANSHIP SECTION= ?o STUNTS TO START THE TOWN TALKING! GRAPHIC LOBBY DISPLAY C OR the benefit of those who are not * familiar with the werewolf legend, explain the type of character that is portrayed in "THE WEREWOLF OF LONDON,” and what happens to him when he turns werewolf, with the lobby panel sketched below. If possible, substitute actual articles for mere sketches, i. e., use a wax model of a hand, and a wolf's foot borrowed from a taxidermist, masks for the faces, etc. WHEN A MAN TURNS INTO ^WEREWOLF O P LONDON “ SEE/ SEE/ SEE/ HENRY HULLWARNEROLAND-VALEtlEHOBfON LESTHER. MATTHEWSSPRING BYINOTON CLARK WILLIAMS LAWRENCE GRANT )N THE SEASON'S SURPRISE SHOCKER SENSATION, CURFEW GIRLS BALLYHOO LI AVE three good-looking young girls ' walking in single file, tolling school bells and carrying a "Werewolf" banner. They will sound a curfew for all who would be careful to avoid werewolves. The sign reads: BEWARE THE NIGHT WHEN THE WEREWOLF OF LONDON PROWLS! BAR YOUR DOORS! LOCK YOUR WINDOWS! GO TO THE STRAND! This stunt can also be worked by a ballyhoo man dressed in cape and black hood. QUERY DOCTORS f-ASES of lycanthropy (or werewolfism( are exceedingly rare in medical annals, but they do exist. Arrange with the reporter of a local paper to visit the chief physicians in town and inquiring of them: Did you ever, in your experience, attend a person who might have suffered from the malady known as lycanthropy, i. e., did you ever treat a werewolf? Do werewolves really exist? If the physician answers to the negative, have the reporter inquire if he knows of any such case in medical history. Some of the answers are sure to be interesting, and will make an excellent build-up. MAGIC MIRROR IDEA II ERE is a novelty stunt that will get " * laughs and start lots of talk because it permits your patrons to see themselves as werewolves. The stunt is simple. Secure a full length mirror of the ordinary kind. Remove the quick-silver on that part of the mirror which would reflect the head, and in place put quick-silver which is backed by glass instead of being painted black. This will allow a photo enlargement or a painted head of the werewolf placed in the rear of the glass to be visible when illuminated by a light. This light should be regulated by a platform which switches on the light when stepped on. MASKED BALLYHOO IN some towns police ordinances do not permit masking of ballyhoo men, but if it is O. K., you can heighten the effectiveness of your ballyhoo man, one hundred percent, b y having h i m wear, as shown in the illustration, a black scrim mask with eye holes cut out and a quest i o n mark painted upon it, so as to evoke curiosity and intrigue interest. RADIO SCRIPT FREE ■p HERE is available for presentation over * your local broadcasting station a dramatization of important scenes in the "WEREWOLF OF LONDON." Contact either the Little Theatre groups or dramatic schools in your town and solicit the cast to enact the roles of players in the picture. You should be able to sponsor free radio time in most instances because of the entertainment value of this 15-minute radio presentation. Your announcer can advise the radio audience about particulars of your showing, playdates, e+c. There is no charge for this script. Address — Exploitation Department, Universal Pictures Corporation, Rockefeller Center, New York City. SHADOW-BOX STUNT A N arresting, animated shadow-box can ** be constructed with a little electrical ingenuity. Prepare a round hole in the front part of the box so as to permit a yellow moon to show through. This moon can revolve slowly geared to a small motor. As the moon becomes full, it should set off a contact which will illuminate the lightning transparency and at the same time set off a buzzer. The sound, as well as animation, will get plenty of attention for your display. TIE-UP STILLS THERE is available a special set of tieup stills on "THE WEREWOLF OF LONDON" which opens the way for fine displays in windows and on counters of your local stores. Take advantage of this. Order direct from your local Universal Exchange.