Universal Weekly (1933-1935)

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V\v„ 'Y, I# 3$ v-i' ln 3J?!£ Attracting than an? bieger box office piayed at \ Edward Arn \d’attendance record* \1?0Xt'he Ssf three dfgS2 589 people ‘S'Sd Sf-*1 **s, 1 29S»\°hrS dafs’°o°°^e^ the S££e -ts 3SSot waigg , and S^a? On both SarUfrQm °ne nan {or tS^atrtno t^eadunng these feawn moment thaWtJ ^ I St the' chouse g on ” ' T«he tox°f^ weTe greater^od the three ^ durtng a h p0hc« any t&fccn . f\ve ycras. ^ r^erves w*nd once on ^ wden Saturday seven o ^owded evening 1 g 300 person that there wer ’atre and h outside. ,inSldLr waiting targe number number ^ dinarily^arge dditioti This extra uired the regUtar/ of balTOhPrs to the Roxy s / 0f 23 ushers w ✓ targe siall. ■ ■/ >fer*»s ol t the \< >• P&troos^ to th» * ;iUU NEW Y YORK EVENING JOURN'AU — ve*. ^ 4 and. the box-office receipts for that period jwere greater than at any time lin five years. Police reserves [have been necessary to handle yhe crowds, and at one time /there were close to 10,000 per| sons in the theatre and half Uhat number waiting outside. y'Diamond Jim’s” gustatory (feats upon the screen must have [their effects upon the audience, \for during one day the Roxy \ [(management served 5,850 cups ' /of coffee and 3,900 bottles of ginger ale in the lobby. jy V :V-; V'*, s ?.• ;v # 133,507 PAID ADMISSIONS 1st WEEK AT N Y. ROXY! EVERY DAY NEW RECORD! '"Universal's are the money-making pictures/ an executive of the theatre stated." — Motion Picture Daily