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10
UNIVERSAL WEEKLY
Sept. 7, a 935
"Diamond Jim” an Earthquake
LPi.J.v/r'i r iV/ 1 u i
»AIL1
NEW YORK, SATURDAY, AUGUST 31, 1935
6 Jim’ Sets 5-Yr. Attendance,
3-Yr. Gross High at Roxy
Chalking up the best attendance record in five years and the highest gross in almost three years, exactly 133,507 patrons paid $47,000 to see “Diamond Jim” for the week ending Thursday night at the Roxy.
Topping this intake was “Call Her Savage,” which played to the tune of $58,000 for the week ending Dec. 1, 1932. Clara Bow made a personal appearance that week and admissions were scaled at 35 cents to $1.10 in comparison with the current 25-55 cents.
Under the present scale, “Diamond Jim” tops all past attractions. “Imitation of Life,” which garnered $44,000 for the week ending Nov. 29, 1934, is second to it.
Next in line is “Invisible Man,” which did $42,500 for the sevenday period ending Nov. 23, 1933. This gives Universal the first three ratings for high grosses under current box-office conditions. “The Bride of Frankenstein” also was in the big money class at the Roxy. It got $38,000 for the stanza ending May 16, last.
“Universals are the money making pictures for the Roxy,” an executive of the theatre stated yesterday.
Here is the t cay Red Karin, in the Motion Picture Daily ran the story of “ Diamond Jim’s" triumph at the Roxy. And below is Mr. Howard S. Cullman’s second wire to J. R. Grainger telling about a swell Sunday record.
WEEKLY
A Magasin* tor Motion PIcturo Exhibitor! Paul Gulick, Editor Published Weakly by the Motion Picture Weekly Publishing Co.
Rockefeller Center, N. Y. City Universal Pictures Corp. Copyrighted 1935 (All Rights Reserved)
SEPT. 7. 1935 Vol. 37. No. 6
JAMES R GRAINGER UNIVERSAL PICTURES CORP
N Y SEPT 2 1935
A QUARTER OF A MILLION NEWYORKERS THAT DIAMOND JIM HAS THRILLED TO DATE MUST BE RIGHT IT IS NOT A TORNADO ITS AN EARTHQUAKE STOP RECEIPTS SECOND SUNDAY TEN THOUSAND FOUR HUNDRED SIXTY FIVE DOLLARS WITH TOTAL ADMISSION TWENTY-NINE THOUSAND FIVE HUNDRED FIFTY SEVEN
(Continued on Page 19)
A
UNIVERSAL
CAST
IS WORTH REPEATING!
THOUSANDS of patrons all over the country have written in to say they would like the names of the players repeated at the end of the feature. Thousands of your patrons are no doubt among them, and so we pass this request on to every exhibitor and projectionist. Universal can only comply with it if YOU will!
[a UNIVERSAL CAST IS WORTH REPEATING ]
"'Diamond Jim . . . Jane Alai hews . . Lillian Hassell . . . Jerry Hiehardson
Air. lax
Charles 3. Horsley ■ ■
The Pawnbroker
Air. Aloore
Touehey
Sank “President
Harry Hill
Jeweler
Jewelry Salesman . . Alinister
EDWARD ARNOLD
JEAN ARTHUH
BINNIE BARKIS
CESAS ROM EM
ERIC BLORE
. . HUGH O’CONNELL
GEORGE SIDNEY
. .ROBERT MS WADE
CHARLES SELLON
HENRY KOLKER
. . .WILLIAM DEMAREST
ALBERT CONTI
ARMAND KAUZ
. . TULLY MARSHALL
Starting with "DIAMOND JIM" there will be a REPEAT CAST at the end of every feature. Please do not change over after the words "The End," but KEEP ON RUNNING until you have shown the Repeat Cast!
A
UNIVERSAL
CAST
IS WORTH REPEATING!