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BOOST IT IN TRUE BARNUM STYLE! GIVE I*
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THE WAY YOU PLAY IT UP:
■ T'S as big as a feature in money-malcing possibilities. It's success ' depends upon the way you play it up. Front billing — marquee display — special critic handling — extensive one sheet posting — these are stepping stones to extra box-office receipts for you. CIRCUS THE TITLE! Use snipes at local thrill events as auto races,
SPECIAL HANDLING
C ELL the fact that "Camera Thrillls" is something utterly differ** ent from anything that has ever been shown on the screen by giving it special attention. Handle it as you would an unusual feature — go out for special stories in the newspapers. Ask picture reviewers and news reporters to look at it. Placard this event on an easel or in front of your theatre. Stunts like this add importance to the picture and help sell extra tickets.
fights, etc. PLAY UP THE THRILLS! Smash home the genuineness of these breath-stopping, nerve-shattering shots. Use catch-line captioned blow-up photos in windows to help spread the news about town. See other stunts listed here.
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THRILL CHART IN LOBBY
A TRIED and proved piece of showmanship is this special chart ** exhibit in the lobby showing thrill reactions to action shots in the picture. Get >t up in the form of a graph with stills spotted along the jagged lines. Use the line: "Only Steel
Nerves Can Stand Camera Thrills together with the catch line, "Terrific! Electrifying! Incredible!
Catastrophe and Cataclysm Caught by the Camera at Risk of Life and Limb!
Interest Young Writers
O after the young men and women who are learning to be reporters, through the local school of journalism, and invite classes to attend your showing. Offer prizes to the pupils who turn in the best descriptions of the events shown in "CAMERA THRILLS. These can be in the form of a newspaper story. Arrange for them to be printed in a local paper. Let reporters on local newspapers act as judges.
Steel Nerves Can Stand
CAMERA THRILLS!
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Catastrophe and Cataclysm Cauqbt by the Camera at Risk of Life and Limb /
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Boost "Thrills" Out Front
LJ ERE is a short that outmatches any dozen features for thrillsl ' • Give it a chance to build business for you! Circus it out front and on marquee as you would a feature. Give it big space in your lobby display. Use still panels and one sheet on boxoffice of theatre as shown at right.
ACCESSORIES
I Sheet Poster 4 — 1 1x14 Lobbies 10 — 8 x 10 Photos
ONE SHEET