Universal Weekly (1933-1935)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

BOOST IT IN TRUE BARNUM STYLE! GIVE I* li am CAMERA THE WAY YOU PLAY IT UP: ■ T'S as big as a feature in money-malcing possibilities. It's success ' depends upon the way you play it up. Front billing — marquee display — special critic handling — extensive one sheet posting — these are stepping stones to extra box-office receipts for you. CIRCUS THE TITLE! Use snipes at local thrill events as auto races, SPECIAL HANDLING C ELL the fact that "Camera Thrillls" is something utterly differ** ent from anything that has ever been shown on the screen by giving it special attention. Handle it as you would an unusual feature — go out for special stories in the newspapers. Ask picture reviewers and news reporters to look at it. Placard this event on an easel or in front of your theatre. Stunts like this add importance to the picture and help sell extra tickets. fights, etc. PLAY UP THE THRILLS! Smash home the genuineness of these breath-stopping, nerve-shattering shots. Use catch-line captioned blow-up photos in windows to help spread the news about town. See other stunts listed here. 'MOW AWOtMDfM, RECORD OF BtOOD CTRMJI.6 CXPf RIfNCCC t EVER FEE# Vy SSOKfteVjlt/ &ednc4ci f, cHMaifE.ro® A HURRICANE OF WILD SENSATION! r most daring cameramen 1 Won earth raced into the jaws OF DEATH TO BRING IT TO YOU/ lthe billion dollar jjlcture/ A UNIVERSAL ‘PICTURE THRILL CHART IN LOBBY A TRIED and proved piece of showmanship is this special chart ** exhibit in the lobby showing thrill reactions to action shots in the picture. Get >t up in the form of a graph with stills spotted along the jagged lines. Use the line: "Only Steel Nerves Can Stand Camera Thrills together with the catch line, "Terrific! Electrifying! Incredible! Catastrophe and Cataclysm Caught by the Camera at Risk of Life and Limb! Interest Young Writers O after the young men and women who are learning to be reporters, through the local school of journalism, and invite classes to attend your showing. Offer prizes to the pupils who turn in the best descriptions of the events shown in "CAMERA THRILLS. These can be in the form of a newspaper story. Arrange for them to be printed in a local paper. Let reporters on local newspapers act as judges. Steel Nerves Can Stand CAMERA THRILLS! FLOOO FIRE j ACCIDENT 1 OEATM LEAP [siNKIWC~[ STORRA mmf cmmmnmmLi! Catastrophe and Cataclysm Cauqbt by the Camera at Risk of Life and Limb / U □ Boost "Thrills" Out Front LJ ERE is a short that outmatches any dozen features for thrillsl ' • Give it a chance to build business for you! Circus it out front and on marquee as you would a feature. Give it big space in your lobby display. Use still panels and one sheet on boxoffice of theatre as shown at right. ACCESSORIES I Sheet Poster 4 — 1 1x14 Lobbies 10 — 8 x 10 Photos ONE SHEET