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A DIGEST OF THE BEST EXPLOITATION IDEAS OF THE WEEK
, m r w
CTion
hail the conquering hero comes . ... !
Make way for Merriwell!
Idol of the millions — greatest fiction hero of all time!
HE is the hero of over nine hundred books! They say he has had over five hundred million readers! Presidents, Governors,
Mayors, educators, leading citizens in every walk of life — the redblooded youth of the land — all know Frank Merriwell and love him for his true sportsmanship, athletic prowess and daring exploits.
For years people have been suggesting that the terrifically popular Burt L. Standish stories would make fine screen material.
And now — again — Universal leads the parade by bringing this most famous of all fiction characters to your screen — in an actioncrammed, thrilljammed, youthful, peppy, power-packed, twelve episode chapter play.
“THE ADVENTURES OF FRANK MERRIWELL” is a serial over which you should make plenty of noise. The big men of your city all remember Merriwell and the influence the reading of the Merriwell books had on building their youthful characters. There is excellent newspaper material for you in these fond memories. The Boy Scout organizations, the Big Brotherhood clubs, the Lions, Kiwanis and Rotary members should help you celebrate the inaugural of Frank Merriwell Week.
As we write this, the Bell Syndicate is planning to issue a new Frank Merriwell serialization to leading newspapers. A big sponsor is considering launching the character on the radio waves. The Merriwell fame will blaze anew!
The Frank Merriwell name is a box-office property with great prestige potentialities. The pressbook now in preparation will point out the many fine possibilities for good showmanship on this chapter play. As a test, why not call up some of your local newspaper men and civic leaders and y,
ask them what they know about Frank Merriwell? Then spill the news that he is coming to your screen and get an earful of their fine reaction !
ROGERS
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THE WORLD'S GREATEST TICTIQti
— •-=*■ IN THE YEAltr
- — «'r MIGHTICfT'V
CHAPTER PlAY^' •*