Universal Weekly (1932-1936)

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2 :::: ^ UNIVERSAL WEEKLY .. November 5, 1932 Universal Weekly No. 695— Straight-from-the-Shoulder Talk by Carl Laemmie, President of the Universal Pictures Corporation Two years ago I discontinued publishing the Unixersal Weekly which I had been distributing to exhibitors for about twenty years. I figured that it would be a wise economy, but it proved to be a false one. Universal has so many important things to tell you that it is impossible to cover them all in regular trade paper advertising. Universal not only makes twenty-six of the finest feature pictures on the market, aimed at first run and every other run, but it also produces the incomparable Tom Mix Outdoor pictures, many two reel comedies, several serials, a novelty reel called Strange as it Seems and two newsreels, every week. Every exhibitor is entitled to know what the world thinks about all of this product, but it would take so many pages of trade paper space to tell it that no company could afford it.