U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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Thirty -six years ago, WSPD, the Storer Broadcasting Company's first radio station, went on the air in Toledo, and it's been first in Toledo in every respect ever since. It's first in service in the public interest as proved by its first in ratings of locally produced programming devoted to community problems and objectives. And WSPD is first in over-all ratings — morning, afternoon, and evening — Hooper, Pulse, and a few others to which WSPD doesn't even subscribe. It's ^rs^ in "cash register" rating, too, with the result that WSPD is first in retail advertising revenue volume. ms first in coverage which, with its first in listeners, has made it first in the consciousness of time buyers. Result: WSPD is first in Toledo in national sales. So, if you're thinking of sales promotion in the Toledo area . . . think first of RADIO N.B.C. in Toledo /^^^ STORER V^SPD WJW VS/JBK WAGA fo^^lj BROADCASTING ^^^^/ COMPANY Toledo, Oliio Cleveland, Ohio Detroit, Michigan Atlanta, Georgia WIBG >V>WA >^/GBS Philadelphia, Pa. Wheeling, W. Virginia Miami, Florida NEW YORK— 625 Madison Avenue, New York 22, Plaza 1-3940 SALES OFFICES CHICAGO— 230 N. Michigan Avenue, Chicago 1, Franklin 2-6498 SAN FRANCISCO— 111 Sutter Street, San Francisco, Sutter 1-8689 . . .or any Katz office U.S. RADIO • October 1957