U. S. Radio (Oct 1957-Dec 1958)

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Washington (contd) ...on KONO, that is! Yep. . . the latest ratings put KONO Radio head and shoulders above 'em all in San Antonio in listenership as well as listeners-per-dollar. But our head's not up in the clouds. . . we're plugging away to build our audience bigger and bigger — with the music and news that active, buying South Texans want. If you buy by ratings . . . buy KONO. If you buy by results of salesmanship . . . buy KONO . . . the South Texas station with audience and selling power. Get facts — see your H-R Representative or Clarke Brown man 860 kc 5000 watts KONO SAN ANTONIO RADIO FCC Gets Close Scrutiny .\( (()i<iiii<4 to hist year's .inniial report. rex; (liNotfd '.(()() mail days preparing for, ailfiKJiiig and lollouiiiff up tonnnittcc hearings in House and .Senate. Outlook lor future — more of same. Inunediate proof of this is House Legislative Oversight Subcommittee which will investigate whether or not FCX; and .").') other regulat(jry agencies have been properly carrying out laws enacted by Congress concerning them. Subcommittee, operating on special appropriation of $250,000 which runs out in January, is headed by Rep. Morgan .Moulder (D-Mo.). Staff of 13 has embarked on "show-us"' incjuiry. There is not a file cabinet at FCC to which probers can be denied access. Hearings will be open. Dates have not been set but will l)i after Congress gets batk to C^apitol. NARTB On Regional Road With I down (S( Ik iu( lady. Cileveland. Asheville. X. C. and Kansas City) and I to go (Portland. Ore.: Denver. Dallas and Memphis), this is first year N \R 1 H Regional Conhrentes are open to non members. Signiruant information to come out ol radio side of Regionals to dale: • iinnounceiuettt of XARTB support lot (ill-indii.sliy move to negotiate on equal basis tiext year when ASC^AP radio contract expires. • educated predication that, come ]'>65. expenditures in radio advertising should climb to S79^ million — as against ^^20 million in J'N'i and $539 million in I'^55. • Count of station grmeth in past year — 10-f new .l.M and FM stations have gone on the air. • Set count estimate of 163 million radio sets in use — 35 million of them in automobiles. Status Of Radio Symbol A svnibol — .iiii.il .iiul visii.il — intcntled for use by radio broadcasters as a (listiiii^tiished trademark is still in works .11 N'AR I H. In response to ijiu'iA .is to when bioadcasters might cxpett to sec work completed, N.\R IB source stated tli.it aural symbol (one of about a dozen sulimitted for consideration) was accepted l)v N AR rU Ho.ird at June meeting. Svinbol which got nod was from CBS. .\rt work for visual symbol niav be approved in time to be used with aural ideiiti(i( .itioii slioiih .ificr nist of vear. 12 ('. s. n inio ()(iol)(r ni.'>7