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stations in
KUBY No I sta
Hon across the board In both Pulse and Hooper! July-Aug. Pulse: weekdays 15.3, Sat. 16.7 Sun. 17.3 — averages 6 i .m.mi d ni g ht . June-July Hooper, weekdays, 7 a.m. to noon 22.0, noon-6 p.m. 24.0, all day average. Nielsen agrees with a 22,520 rating 6 a.m. to 9 p.m. KOBY operates full time . . . 10,000 watts blanket the entire bay area. Definitely the No. I buy because it's San Francisco's most listened-to station. See your Petry man, today!
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KOSI
sta.
' e n V e r s top-rated station all day — all weekend! Aug. -Sept. Hooper: 28.0 a.m., 29.2 p.m. share. June Pulse shows KOSI No. I independent, 6 a.m. to 6 p.m. with a 16.3 average share. All surveys prove KOSI's dominance . . . 5,000 watts — sells full time. Represented by Forjoe.
WCVM
n Greenville, Miss.
No. 1 in both Hooper
Cr Nielsen
See: Dcvncy 0 Co.,
Inc.
MID-AMERia
BROADCASTING
COMPANY
Radio pioneer Frank Silveinail, manager ol station relations for B;itten, Barton, Durstine and Osl)orn, has been chosen by the editorial board ot u. s. radio as the first recipient of its monthly "Silver Mike" award. The award, a desk-size ii()|)ii\ -replica of an actual broadcast microphone, will be presented each month to honor an industry personage who has made outstanding (ontriljiitions to the field of r;idi<).
It is tilting thiit Frank Sih email Nhould be the first person so honored. His 32-year career in radio, encompassing not only the atlvertising but the broadcasting end of the industry as well, has made him a man of stature on both sides of the microphone. As a timebuyer for leading agencies for nearly two decades, as an NliC executive before that, and through the years as an energetic officer of various industry organi/.iiions. Frank Silvernail personifies radio itself to main persons in the trade.
"Radio is very much a live medium," he said in accepting the award. "It has gone through a dial lenge ;mcl has reiioundcd in a big way. It h;is never lost its vitality — and it iie\ei will!"
U. S. RADIO'S First 'Silver Mike' Goes To Frank Silvernail
Frank Silvernail began his career in radio in 1925 with station \VE.\F, New York, then an experimental statical owned by the .American Telephone and Telegraph Company. 1 he future network and agency executive was an entertainer then, playing guitar with a group called the South Sea Islanders, which he co-founded.
In 1929, he joined the new NBC network as merchandising counsel in sales promotion. Between 1938 and 1941, he was an agency timei)uyer, first for Pedlar-Ryan and later for Young &: Rubicam. In 1943, he joined BRDO as head timebuyer and has functioned in his present capacity as manager of station relations since 1955.
Currently vice president of Radio Pioneers of .\merica and a past ]Mesident of its New York chapter, Frank Silvernail also serves on important committees ol both the American .Association of .Advertising .Agencies and the Radio and 'Felc\isioii F.xecutivcs Societv.
I . s. RADIO is proud to piesont Frank Silvernail. whom all i.idio holds in deep esteem and alTection, the liisi "Sihei Mike." • • •
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U.S. li IDIO
Ottohcr 19.')7