We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THE EDITOR
cases, the radio ■"station undoubtedly has two or three times the coverage. Surely there must be a way to correct this."
"u. s. RADIO should editorialize the fact that the growing trend of agencies and national advertisers to request national advertising at local rates is detrimental for all parties concerned."
"Let's hear about results."
"In addition to you devoting attention to the successes as well as the problems of radio today, we in particular are interested in FM listening .. . what FM listeners are like. In the field of FM listening as well as in others, we think radio's success is not being measured adequately. We have not as yet found a practical method of examining our own FM audience."
"It's a fact that radio is here to stay!"
"Radio is still the best mass medium. Saturation on local radio hits all types of audiences regardless of when they work. When you hear it on radio it's NEWS. When you read it in the paper, it's history!"
"We would like u. s. radio to talk more about station programming and the segment of a market it reaches, and less about surveys and cost per thousand."
"RAB has made a wonderful start in the need for greater awareness of national advertisers to the value of spot radio on a local basis. This will give the advertiser the greatest value per dollar invested."
"Some agencies flood small operations with 'so-called' news stories. Strange how often they include the spon,sor's product in the story. If the real grass roots radio system of the land is important enough for the free ride, it follows that radio is the best buy in the land to reach the good people."
A housewife, that is. In Indianapolis, you'll find her listening to WISH Radio! WISH knows that the housewife is the one who does the buying for the family. That's why WISH directs its programming to her — gives her the things she wants to hear. Lively musical shows . . . fine CBS daytime dramas . . . presentations keyed to an adult buying audience. And that's why advertisers find WISH their best buy in the rich Indianapolis market! Represented by Boiling.
, PPSH
MdiInapolis
MiJL jA iv.
A CORINTHIAN STATION Responsibility in Broadcasting
KOTV Tulsa • KGUL TV Galveston, serving Housion • WANE & WANE TV Fore Wayne . WISH & WISHTV Indianapolis
U.S. RADIO
October 1957
17