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lo:I OuMoor Advertising Medium
CWING GALLOWAY
3Y SPECIAL ATTENTION to tastes and needs of outdoor America, alert Spot Radio programming lominates out-of-home listening. As illustrated above left, many stations send mobile request wagons to oick up listener-requests at beaches and parks. Above, typical beach-scene at Atlantic City where— as it most beaches — portable radios keep advertisers in contact with outdoor crowds.
£WINQ GALLOWAY
SIX MILLION PLEASURE CRAFT make boating America's top family-participation sport, and provide advertisers with an outdoor audience of millions reached only by Radio. For a day on the water, the portable radio is essential as lunch-basket or fishing gear. To and from the water, much travel is on highways where no poster can be seen. But the car radio enables driver and passengers to read the Spot Radio message "loud and clear" night or day. In-home or out-of-home, America has Radio always at hand.
These major-market stations have standout records for sales to the gigantic audience, both in and out of home, that listens to America's lJt2,000,000 radio sets.
New York WABC
Chicago WLS
Philadelphia WFIL
Detroit WXYZ
Boston WHDH
San Francisco KGO
Pittsburgh WWSW
St. Louis KXOK
Washington WWDC
Baltimore WFBR
Dallas-Ft. Worth KLIF-KFJZ
Minneapoiis-St. Paul WDGY
Providence WPRO
Seattle KING
Houston KILT
Cincinnati WCPO
Kansas City WHB
Miami WQAM
New Orleans WDSU
Portland, Ore KGW
Louisville WKLO
Indianapolis WIBC
Columbus WBNS
San Antonio KTSA
Tampa WFLA
Albany-Schenectady-Troy WTRY
Memphis WMC
Phoenix KOY
Omaha WOW
Jacksonville WJAX
Knoxvllle WNOX
Wheeling WWVA
Nashville WSM
Binghamton WNBF
Fresno KFRE
Wichita KFH
Tulsa KRMG
Orlando WDBO
Savannah WSAV
Wichita Falls-Amarillo...KWFTKLYN Bismarck KFYR
Represented by
JOHN BLAIR
t COMPANY
U.S. RADIO
October 1957
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