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card!
So, nighttime radio's dead, is it?
Just take a look at the 94 national, regional and local advertisers who say "it ain't so!"
They're convinced that WBC's ''Program PM" can, and does, sell like crazy!
We'll admit that lots of people watch TV, but so do lots of people listen to nighttime radio . . . especially when it's "Program PM".
To get their ear, to prove that No Selling Campaign is Complete Without the WBC Stations, put ''Program PM" to work for your product. Call A. W. "Bink" Dannenbaum, Jr., WBC VP-Sales, at MUrray Hill 7-0808 in New York, or your PGW Colonel.
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WESTINGHOUSE BROADCASTING COMPANY, INC.
RADIO
BOSTON WBZ + WBZA
PITTSBURGH, KDKA
CLEVELAND, KYW
FORT WAYNE, WOWO
CHICAGO, WIND
PORTLAND, KEX
TELEVISION
BOSTON. WBZ-TV
BALTIMORE. WJZTV
PITTSBURGH, KOKA-TV
CLEVELAND, KYW-TV
SAN FRANCISCO. KPIX
WIND reptesented by AM Radio Sales
WJZTV represented by Blair-TV
KPIX represented by The Katz Agency, Inc.
All other WBC stations represented by
Peters, Griffin, Woodward. Inc.
MURRAY HILL 7-0808. NEV* YORK
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