U. S. Radio (Oct 1957-Dec 1958)

Page scan 00030 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
00030
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 19, 2024
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• Radio sets are outselling TV sets 2V2 to 1 • Radio set sales in 7957 are already 10.2% ahead of 1956 sales . . . satisfy the pulilir's need and want for radio, there are 1 18 AM and 30 FM stations under construction and applications are pendini^ for 310 more AM and 37 FM stations. Advertisers are being re-oriented and re-educated to the new patterns of radio. The advertising agencies are re-schooling their executives to radio's power as a sales nicdiinii. Separate and Distinct Medium Radio stands as a separate and distinct nietiium in the budget plans of such big sponsors as PcjiMulent, Tetley Tea, Sleep-Eze, Ex-Lax, BeechNut, North .American Phillips and T\\'.\, among many others. The word "upsurge" refers to ra GROSS LOCAL BILLINGS 1957 Est. $372,000,000 1956 $352,000,000 (lio as constanih these days as "stupendous" served the movies and "spectacular" served tv programming. More than half of the nation's top advertisers are now radio sponsors as major industries put in more and (Cont'd on p. 38) 24 U.S. RADIO October 1957