We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
While the Flavor Lasts
< ^
Beech-Nut Gum
presents
Great Moments in History
For instance, this original, uncut, uncen* sored balcony scene from Romeo and Juliet. Listen and learn as more of Beech-Nut's current radio campaign comes your way.
JULIET: Homeol Romeo! Wherefore art thou. Fiomeo?
ROMCO: I'm not talking while the flavor lasta.
JULIET: Wliat are you chewing? ROMEO: Beech-Nut Gum. JULIET; But love can't wait that long!
Beech-Nut Gxim
presents
Great Moments in History
CoJomb»» •« ftj'!" f^rv of tlit reaily grvat
!• • KiAi. Youll Sear
J fuUow nur curteDt
SAILOR: Ufv. tVtiuiijtHbi ... Me i-Jlt't ium bnrk withoul nn unW fruni >*nu. C^luMBUS I'm nut lalkiiif; wlidr flavor ;.'-vl .
SAIIOR: U'.:>l ar«><>u Hu^ili COlUMtUS; {'....-/^h-Nul Cuoi. SAIlOll:VVccmiUI>>-..'.: 'lalQn):■.o^J|.■r
Tuned to commercials, these special gift packages of gum are sent by Beech-Nut to stations.
You want to stop, Custer?
We're two days to Indian
country !
I'm not talking while the
flavor lasts.
What are you chewing?
Beech-Nut Gum.
Somebody might get hurt by
then !
Heerli-Nut and Younj; )i: Riil)i(.im derided to look for an oppoi limitv
loj^et doiiiiiiaiue in a nicdium whi-re the coiiipt'liiion \\as not already all powerful. The answer was radio.
.Among (|iieNlions that arose was frecjuenty. Should they tn for broader frequency with 10 second spots or get across a harder sell in 20 seconds or one nnnute with less saturaliour They decided on 10 seconds.
"Let's face it," bluntly asks .Mr. Cieeslin, "where else could we buy su( h fretjucncN ;ind domiuaiKe wilh
a 10 second message with wh;it we had to spend?"
Now in the loj) tiO in.iikets wilh real fre(|uency — beltei than 100 spots ;i week in some m.irkets — lieech-Nut IS keeping the same theme. Thev arc tr\iug 'JO second and one minute spots in New \()rk. Cihi<ago. Los .\ngeies. Detroit and i'hiladelphia. These are o\er and above the regu larly sdiedided 10 secoml spots in those markets.
28
U.S. RADIO
Odcilxr l!l.")7