U. S. Radio (Oct 1957-Dec 1958)

Page scan 00034 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
00034
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 19, 2024
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While the Flavor Lasts < ^ Beech-Nut Gum presents Great Moments in History For instance, this original, uncut, uncen* sored balcony scene from Romeo and Juliet. Listen and learn as more of Beech-Nut's current radio campaign comes your way. JULIET: Homeol Romeo! Wherefore art thou. Fiomeo? ROMCO: I'm not talking while the flavor lasta. JULIET: Wliat are you chewing? ROMEO: Beech-Nut Gum. JULIET; But love can't wait that long! Beech-Nut Gxim presents Great Moments in History CoJomb»» •« ftj'!" f^rv of tlit reaily grvat !• • KiAi. Youll Sear J fuUow nur curteDt SAILOR: Ufv. tVtiuiijtHbi ... Me i-Jlt't ium bnrk withoul nn unW fruni >*nu. C^luMBUS I'm nut lalkiiif; wlidr flavor ;.'-vl . SAIIOR: U'.:>l ar«><>u Hu^ili COlUMtUS; {'....-/^h-Nul Cuoi. SAIlOll:VVccmiUI>>-..'.: 'lalQn):■.o^J|.■r Tuned to commercials, these special gift packages of gum are sent by Beech-Nut to stations. You want to stop, Custer? We're two days to Indian country ! I'm not talking while the flavor lasts. What are you chewing? Beech-Nut Gum. Somebody might get hurt by then ! Heerli-Nut and Younj; )i: Riil)i(.im derided to look for an oppoi limitv loj^et doiiiiiiaiue in a nicdium whi-re the coiiipt'liiion \\as not already all powerful. The answer was radio. .Among (|iieNlions that arose was frecjuenty. Should they tn for broader frequency with 10 second spots or get across a harder sell in 20 seconds or one nnnute with less saturaliour They decided on 10 seconds. "Let's face it," bluntly asks .Mr. Cieeslin, "where else could we buy su( h fretjucncN ;ind domiuaiKe wilh a 10 second message with wh;it we had to spend?" Now in the loj) tiO in.iikets wilh real fre(|uency — beltei than 100 spots ;i week in some m.irkets — lieech-Nut IS keeping the same theme. Thev arc tr\iug 'JO second and one minute spots in New \()rk. Cihi<ago. Los .\ngeies. Detroit and i'hiladelphia. These are o\er and above the regu larly sdiedided 10 secoml spots in those markets. 28 U.S. RADIO Odcilxr l!l.")7