U. S. Radio (Oct 1957-Dec 1958)

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ii Our greatest challenge . . . the development of men Ralph Cordiner, President, General Electric Company ?? "Few expenditures we can make are more important than those for education. A welleducated person produces more and consumes more, makes wiser decisions at the polls, mounts a stronger defense against aggression, and is better able to perform the grave responsibilities of American citizenship. "Freedom needs educated people. So do business and industry. I earnestly ask you to support the college or university of your choice in its planning for expansion and a stronger faculty. The returns will be greater than you think." If you want more information on the problems faced by higher education, write to: Council For Financial Aid To Education, Inc., 6 E. 45th Street, New York 17, New York HIGHER EDUCATION KEEP IT BRIGHT Sponsored as a public service, in cooperation with the Council for Financial Aid to Education U.S. RADIO • October 1957 41