U. S. Radio (Oct 1957-Dec 1958)

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Here's the Most Effective Way to Sell This $2 Billion WSMpire! Within the 81 County $2 bilHon WSMpire, 50% of the one-half million homes are tuned to WSM on an averajie day. In order to partially approximate this daily unduplicated WSM audience, you must buy at least 38 leading, local Tennessee, Kentucky and Alabama stations. How about cost? Here are the facts: UNIT OPEN RATE 312 RATE 38 Stations 1 Min. $164.00 $122.00 WSM 1 Min. $ 50.00 $ 38.00 In short, WSM can deliver more audience, at less than one third the cost, in one of America's most significant markets. And — WSM also delivers a bonus day'time audience outside the WSMpire which is even larger than the audience for ivhich you pay. There is a cf i f f e r e n ce . . . i f 's WSM radio 50,000 WATTS, CLEAR CHANNEL. NASHVILLE • BLAIR REPRESENTED • BOB COOPER, GENERAL MANAGER U.S. RADIO • October 1957 53