U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
00063
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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1 r -] : 7 i % I i AUDIENCES THAT MEAN BUSINESS IN ST. LOUIS . . . Russ David's "Playhouse Party" last year drew more than 23,000 women to its kitchen studio. Figures for '57 indicate more than 25,000 will attend. Each organization attends for a reason ... to have fun. They leave with a purpose . . . determined to return next year. In the meantime, they make up the big daily air audiences. For five years that's been the pattern for "Playhouse Party" . . . the most merchandisable radio program in St. Louis. Sponsors enjoy the audiences, too. One, a packing company, wrote, "our ham sales have doubled since joining this program." Another writes, "Thanks to the excellent job Russ did . . . and the opportunity to sample his live audiences, the job was accomplished."* Check KSD or your nearest NBC Spot Sales office on Russ David's "marketing bonanza for grocery product sales." ' Sponsors nomes on request THE ST. LOUIS POSTDl SPATC H RADIO STATION SPOT SALES National Representative BASIC AFFILIATE 550 ON EVERY RADIO U.S. RADIO October 1957 57