U. S. Radio (Oct 1957-Dec 1958)

Page scan 00067 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
00067
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 19, 2024
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Through a carefully built structure, >A^GAR gets advertising results in Northern Ohio . . . how WGAR affects advertising results in Northern Ohio. We believe there is a definite relationship between a radio station's devotion to public service and listener response to advertising. By serving our listeners better, we feel we have created a climate of believability — of listener loyalty — of dependence on WGAR — which makes our advertiser's messages more effective. There are many concrete examples of WGAR's selling power with the adult buying audience. For evidence of WGAR's leadership in public service — and advertising results — contact a WGAR sales representative. .\,|C SE/j ■'''Ovd • l^^' Measure of a Great Radio Station IMfGAR THE STATION WITH A-'A MILLION FRIENDS IN NORTHERN OHIO CBS • Cleveland • 50,000 Watts • The Peoples Broadcasting Corporation • Statler Hotel • Cleveland 1, Ohio • PR 1-0200 Represented Nationally by THE HENRY I New York • Boston CHRISTAL CO Chicago • Detroit • INC. San Francisco U.S. RADIO • October 1957 61