U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
00072
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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"LOOKS LIKE WE CAN'T ACCOMMODATE ANOTHER SpOx »» u^ PROGRi^M P^I... PROGRAM PM, the daring nighttime programming concept of the Westlnghouse Broadcasting Company, Inc., (you've seen it identified nationally as "Lateral Programming") is completely SOLD OUT in the Cleveland market . . . just three months after its inception. Bud Wendell, host of the KYW, two hour-long, seven-nights-a-week radio spectacular deserves part of the credit . . . not only for his inquiring mind and dynamic delivery that odd much to the program's adult appeal, but for his farsighted approach to nighttime radio that parallels the enthusiasm of the Westinghouse people. When Bud was approached by KYW to take over this assignment it wasn't "fashionable" for a radio entertainer to be scheduled in the p.m. Thanks to PROGRAM PM and Bud Wendell, nighttime radio in Cleveland has attained the high status it deserves among listeners and advertisers. jk Bui of courte we look forword to spotting your client at jome loter dote! For future ovailabilitiei, contact your nearest Peters, Griffin, Woodward "Colonel ', or, Ed Wollis, KYW Soles Monoger, ot CHerry 1-0942. RADIO CLEVELAND, OHIO