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WESTINGHOUSE BROADCASTING COMPANY, INC.
@0O
RADIO
BOSTON. WBZ4-WBZA PITTSBURGH, KOKA CLEVELAND, KYW FORT WAYNE, WOWO CHICAGO. WIND PORTLAND, KEX
TELEVISION
BOSTON. WBZ IV BALTIMORE. WJZ IV PITTTSBURGH. KDKA-TV CLEVELAND. KYWTV SAN FRANCISCO. KPIX
WIND repiesenled by AM Radio Sales Wj; TV represented by Blair-TV KPIX represented by The Kat? Agency. Inc. All other WBC stations represented by Peters. GritTin. Woodward. Inc.
36,401 LISTENERS WROTE
Not 17,000 as in 1955, or 31,000 as in 1956, BUT 36.401 WOWO listeners sent their names and addresses to the station— took a chance on winninjj: ^Michigan peaches on Michigan Peach Day. (A bushel of the delicious fruit was awarded a listener every half hour.)
A saturation campaign of announcements ten days previous to Michigan Peach Day produced this crop of participants in what has become an annual affair for the Michigan Peach Growers Association.
THE MAIL CAME FROM
Thirty-four (34) states, Washington. D.C. and Canada! However the bulk— over 90^— came from the Tri-State Area of Indiana, Ohio and ^Michigan where WOWO's "regular" audience lives and listens.
THERE'S A PEACH OF A
PACKAGE FOR YOU, TOO
An alert time buyer cannot pass up the fact that results like this prove the constancy of radio, and its ability to produce audience action. WOWO weather jingles, WOWO time signals, the 6-13-21 plans all offer a "peach of a deal" for the client who wants a good crop of returns.
Call "Tom" Lougirorth, Anthony O^oO in
Fort Wayne, or your nearest PGW Colonel.
1190 Fort Wayne, Ind.
r.S. RADIO • November 1957