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Washington
Moulder inquiry
The supposedly noii-politicil iiature of inquiry now iindervvay by House Legislative Oversight Subcommittee to determine whether FCC and five other regulatory agencies are administering their respective laws as Congress intends, may be (hanging complexion. Flood ol letters that have gone oiu over signature ol Rep. Morgan Moulder, subcommittee chairman, to FCX; and network executives requested subcommittee be supplied with all manner of information particularly expense account data on both give and take side of fence. With assurance that replies will be treated with utmost confidence, Dr. Bernard Schwartz, subcommittee chief counsel, has contacted various industry leadeis suggesting that any light they can throw on proceedings \\i\\ he nuuli appreciatecl.
And Overtones
The lact must be considered that an election year is coming up in 1958 . . . year when headlines will matter and year when subcommittee headed by Rep. Moulder will make its findings and recommendations known. Evaluation here of entire Moulder proceeding indicates some feeling that true purpose of investigation . . . Are FCC and other agencies performing administrative tasks correctly or not? . . . could idtimately be lost in maze of free lunch statistics.
FTC Revs Up Monitoring Unit
More radio monitoring at the FTC looms ahead in the months to come. That's the word from the FTC's radio monitoring unit, which this month enters its second year of operation. T. Harold Scott, unit chief, noted that monitoring of tv advertising had been easier than radio during the first year, because the volume and coverage of radio are so much larger. As to the specific number of radio-only complaints issued by the radio-tv vmit dining its first year, the FTC spokesman declined a specific answer on grounds that many publicly originated complaints cannot be claimed by the luiit itself. In the last year records show approximately 150 complaints from the deceptive advertising area of the FTC, including the radio-tv monitoring group.
FTC Warning
Mr. Scott's specific warning to radio broadcasters: "Give a commercial fact sheet to a reliable, intelligent announcer. If an advertiser supplies you with the core of his message, in fact sheet format, make sure the announcer will not blow it out of proportion, even inadvertantly." In radio, he pointed out, it is often a vocal inflection that can spell the difference between acceptable and deceptive advertising.
Satellites and the Radio Spectrui
Where does new space age, ushered in with Russia's successful launchings of earth satellites, leave the American broadcaster in terms of spectrum space? As long as satellite game is played according to frequency rules — use of 108 m.c. agreed upon among nations was disregarded by
U.S. RADIO • November 1957
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