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Washington
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KONO ratings are sky-high in San Antonio
Although the Sputnik can go kaputnik the satellitic rating of KONO will continue to soar
in the South Texas market. Bl Because the meteoric rise in KONO's audience is constantly powered by fast « thinking and lively action . . .
a powerful force that has made ^ ^ a month-old rating service as out
of-date as Kittyhawk.
Hitch YOUR sales wagon to a star ... to the NEW KONO. Get facts — CURRENT facts from your
H-R Representative « er Clarke Brown man
* MO kc .5000 woNt .
SAN ANTONIO '
Radio
Russia uiih satellites — i^oveinineiit and industry take an optimistic vJ%i\'. At nionuiit there seems to be little oi IK) threat to the radio spectrum. Ii is. however, at same time certain that satellites have focaised greater attention and interest on iiidustrv and legislative proposals to investigate military use of spectrum. Despite stated disapproval of any study of this tvpe h\ Cordon C.rav, director of Delense .M<jljili/ation, theie is spe(ific meaning for broadcasters. It most certainly underscores import:'.nce of two bills introduced in the last session of Congress — one authored by Sen. Charles Potter (R. Midi.): the other by Rep. William Hi. IV (Rill.) — urging their legislative (oikagues to take long look at problem and (leate an indej>endent commission to investigate use of radio spectrum.
AftencJance Up at NARTB Regional Meetings
.\itendaiuc was u]) at the recentlv comj)letcd series of eight N.VRTIi meetings. Broadcasters attending this year's meeting totalled 1.71.S compared to I. .581 in 19.5(").
With "A Time for Decision"
Feature ol this \e.ii's lour. ".\ Time lor Decision," was intended to prompt radio broadcasters to:
• strive for greater professionalism in their news operations from the local cover to the national and international scene.
• keep their representatives on Capitol Hill posted on ihe h.i/ards of pa\t\ to the concepts oi American sNstein ol free bioacic asiing. calling s|)ecial attention to the FCC's recent action authorizing pav tv tests.
• back up c Ifoits directed tow.iid lenioxing b.iiis on l)io.ul(.isi coverage ol public proceedings. (see "On
Taking Sides" page 27)
• inlonii (iongiess of their stand on charges ag.iiust the industrv in the Hro.idcast Musi(. Inc. suit. (whi(h si. lies that because UMl is broadcast owned. non-HMl music does not get its lair shaie f»f air lime.)
U.S. li.tDlO
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