U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
00088
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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1 hoto by Morris H Jaffe. Beech-Nut Life Savers, Inc. and its agency, Young and Rubicam, are Sold on Spot as a basic advertising medium. Following its merger with Life Savers. Beech-Nut Gum adopted an aggressive new sales policy, aimed at overcoming distribution problems and at making Beech-Nut Gum the leading national brand. The method: a giant initial build-up in America's top 50 markets. The medium: SPOT RADIO Using 63% of its total advertising allotment. Beech-Nut Gum is blanketing the top 50 markets with a lO-second spot campaign, ranging from 50 announcements per week to 115 per week in New York City. The schedule covers radios high-traffic periods. Monday through Friday. 7-9 a.m. and 4-6 p m. with emphasis on the latter part of the week, when most family marketing is done. Jim Parker. Advertising Manager, tells why SPOT