U. S. Radio (Oct 1957-Dec 1958)

Record Details:

Title:
U. S. Radio
Date:
Oct 1957-Dec 1958
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Oct 1957-Dec 1958)
Leaf #:
00089
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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« ^ Left to ri "William GM T & R Accoi James Parkeril Advertising: Mani. Beech-Nut Life Sav^ri.inc.;"^ Rocco Ciccone, Sup'f., First National Stores, Cross County Center, Yor Herbert Watson, Radio Sales Represent) " " ' ' NBC Spot Sale ' WiUtam P. Do** •^ R Media ' RADIO figures large in BeecL-Nut Gum's future plans: "Using those regions where its distribution is already established as a springboard, Beech-Nut Gum is making a national splash. Only SPOT RADIO gives the>frequency required for such a tremendous job at such reasonable cost. To its extensive and continuing schedule in the top 50 markets, and to NBC Spot Sales' radio stations in every market where they play a part, goes much of the credit for the overwhelming success of the Beech-Nut Gum campaign." "Whether you're aiming at a specific region, or trying to hit all the top markets, you'll find that you can really call your advertising shots when you use SPOT . . . especially on these leadership stations, represented by . . . Hartford-New Britain WNBC New York WRCA, WRCA-TV SchenectadyAlbany Troy WRGB Philadelphia WRCV. WRCV-TV Washington WRC. WRC-TV Buffalo WBUF Miami WCKT Cleveland WHK Louisville WAVE. WAVE -TV Chicago WMAQ. WNBQ St. Louis KSD. KSD TV Denver KOA-TV Los Angeles KRCA Seattle -Tacoma KOMO. KOMOTV San Francisco KNBC Honolulu KGU, KONA TV